By Bl Kolkata Bureau
Copyright thehindubusinessline
Diversified conglomerate ITC on Thursday said it will pass on the full benefits of the GST rationalisation to customers across applicable non-cigarette FMCG products.
“The Government’s Next Generation GST reforms have been transformative for both consumers and businesses, improving ease of living and ease of doing business. The GST rate rationalisation across various sectors will surely bring relief to consumers through enhanced affordability, boosting consumption, and strengthening investments, growth and employment,” said B Sumant, Executive Director, ITC Ltd.
“At ITC, we will pass on the full benefits of the GST rationalisation across applicable products. Our FMCG businesses span a large range of categories, products and SKUs, which reach almost 7 million outlets across the nation. We have initiated an extensive exercise of informing all trade partners about the price revisions of our products across categories so that the commensurate benefits arising out of revised GST rates are passed on to the end consumer,” Sumant said.
Necessary steps are also being taken to notify consumers about the ensuing benefits, he added.
The Sanjiv Puri-led diversified conglomerate has several top brands in its FMCG portfolio.
Aashirvaad is No. 1 in the branded Atta segment, while Bingo! is the market leader in the Bridges segment of Snack Foods. Sunfeast is No. 1 in the Cream biscuits segment, while YiPPee! is No. 2 in Noodles. And Mangaldeep is No. 2 in the Incense Sticks segment.
Published on September 19, 2025
