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Photo-Illustration: The Strategist; Photos: Retailers It’s a sad day to be the Strategist’s underwear writer: Parade is shutting down. It was an underwear upstart that opened around the same time as Knickey and Arq and made a name for itself with its size range that went up to a size 3XL and its recycled Re:Play fabric. (In 2023, Parade was sold to the same manufacturer that sells Fruit of the Loom.) It had a loyal following that included everyone from Megababe founder Katie Sturino to Strategist readers. But in an Instagram post addressed to “Parade friends and community,” the company announced it would be closing its doors today, October 28. Now, it’s having a going-out-of-business sale and offering 50 percent off sitewide with code CIRCUS50. Predictably, stock is low as are sizes (at most, a boy short is still stocked in XS to L) and colors (except the black Eightball, which is available in nearly everything) are limited. It’s the end of an underwear era — and you know what to do. To help, here’s what’s left that’s mostly in stock: Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Silky Mesh Flutter Cheeky $5 $18 now 72% off $5 A sixth of the price of Cou Cou’s. $5 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Re:Play Brief $5 $18 now 72% off $5 Here’s a mid-rise, mesh brief … $5 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Re:Play High Waisted Brief $5 $18 now 72% off $5 … Or there’s the high-waisted version. $5 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Re:Play Boyshort $5 $18 now 72% off $5 “Maybe this happens more if you have a big stomach; maybe not. But you know when your underwear starts to dip and you have to pull it up in the front? It’s a horrible feeling that I never experience in [Parade’s] boy shorts,” explains Megababe’s Katie Sturino. $5 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Silky Mesh Boxer Brief $10 $20 now 50% off $10 No more deciding between boxers and briefs. $10 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Re:Play Thong $5 $18 now 72% off $5 “The thong for people who don’t wear thongs,” says Parade’s copy. $5 at Parade Buy with code: CIRCUS50 Saved View Want to be emailed when products you’ve saved are over 20% off? Success! You'll get an email when something you've saved goes on sale. Yes New! You can now save this product for later. Parade Silky Mesh G-String $5 $18 now 72% off $5 The next best thing to nothing is a G-string. $5 at Parade Buy with code: CIRCUS50 More From The Strategist I’ve Been Sleeping So Well Since I Started Spraying Magnesium on My Feet The Best Clean Anti-Aging Skin-care Routine, According to Experts An Advent Calendar for Every Kind of Person The Best in Class Hall of Fame See All The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change. It’s the End of Parade (and Everything Is Half Off)
