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iPhone 17 Pro revealed – price, new design, and everything you need to know

AnyFans 2025-09-11

By Axel Metz

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Key upgrades

New full-width camera module
New brushed aluminum unibody design
Vapor chamber cooling
48MP telephoto camera
18MP front-facing camera
A19 Pro chipset
Apple-made N1 modem
Second-generation C1X modem
6.3-inch and 6.9-inch displays, respectively
Higher 3,000-nit peak brightness for both models
iPhone 17 Pro Max has “best-ever battery life on an iPhone”
eSIM-only models get slightly larger batteries
New colors include Silver, Deep Blue, and Cosmic Orange.
iPhone 17 Pro starts at $1,099 / £1,099 / AU$1,999 for 256GB of storage
iPhone 17 Pro Max starts at $1,199 / £1,199 / AU$2,199 for 256GB of storage
New 2TB storage capacity for the iPhone 17 Pro Max
Pre-orders begin September 12, shipping begins September 19

The iPhone 17 Pro in Silver, Cosmic Orange, and Deep Blue (Image credit: Apple)
The most immediately obvious upgrade – or at least change – for Apple’s Pro-level iPhones is their new designs. Both the iPhone 17 Pro and iPhone 17 Pro Max sport a large camera block that runs horizontally across their respective rear panels, which Apple is calling a “full-width camera plateau.”

This is a marked change from Apple’s square-shaped, corner-positioned camera block, which has been a feature of every Pro-level iPhone since the iPhone 11 Pro (though it’s worth noting that the cameras themselves are still arranged in the same triangular orientation).
It’s clear, then, that the iPhone 17 Pro needed a facelift, but this new, larger camera block also has a practical purpose: it houses bigger sensors and more advanced imaging technology (more on this later).

♬ original sound – TechRadar

Additionally, the iPhone 17 Pro and iPhone 17 Pro Max have a brushed aluminum unibody design, whereas the iPhone 16 Pro and iPhone 15 Pro use a titanium frame.

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Apple has made this change to deliver “the best-ever thermal performance in an iPhone,” and the company’s Ceramic Shield technology now protects both the front and back sides of its flagship iPhone.
48MP telephoto camera

(Image credit: Apple)
Both the iPhone 17 Pro and iPhone 17 Pro Max feature a 48MP telephoto camera with 8x optical zoom. Yes, you read that right: an 8x optical zoom.
This is a big deal for two reasons. First, it represents a major upgrade on the iPhone 15 Pro and iPhone 16 Pro, which sport 12MP telephoto cameras with 3x and 5x optical zoom capabilities, respectively.
Second, this new telephoto camera brings the iPhone 17 Pro closer to (and in some ways ahead of) its biggest competitor, the Samsung Galaxy S25 Ultra, which boasts a 50MP telephoto sensor with 5x optical zoom.

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Optical zoom produces higher quality images than digital zoom because it physically moves the lens elements to magnify the subject (rather than cropping in and enlarging it). The optical zoom options on the iPhone 17 Pro include 4x at 100mm and 8x at 200mm, meaning the phone can magnify a subject by up to eight times its original size.
Elsewhere, Apple has also upgraded the front-facing camera on both Pro models from 12MP to 18MP, and added Center Stage support. Both phones support ProRes RAW, Log 2, and genlock video syncing, too.
In other words, both the iPhone 17 Pro and iPhone 17 Pro Max are a shoo-in for a spot on our list of the best camera phones.
Vapor chamber cooling

(Image credit: Apple)
The first under-the-hood upgrade for the iPhone 17 Pro and iPhone 17 Pro Max is a vapor chamber, which is something that the best Android phones (including the Galaxy S25 Ultra and Google Pixel 10 Pro) have had for some time.
A vapor chamber is essentially a metal chamber filled with liquid that converts into vapor when it gets hot. This vapor then dissipates across the chamber’s surface area, drawing heat away from internal components like the chipset.
When a phone gets too hot, performance is typically reduced to help it cool down, but with vapor chamber cooling in tow, the iPhone 17 Pro and iPhone 17 Pro Max should be able to stay cooler for longer than their respective predecessors.

♬ original sound – TechRadar

A19 Pro chipset

(Image credit: Apple)
As sure as the sun comes up, Apple has equipped its newest Pro-level iPhones with its newest slice of mobile silicon: the A19 Pro.
The company’s latest iPhone brain features a six-core CPU, a six-core GPU, and is “even faster and more efficient” than the A18 Pro in the iPhone 16 Pro.
You’ll supposedly get “MacBook Pro-levels of compute in an iPhone” thanks to this new A19 Pro chipset, and the iPhone 17 Pro also introduces Apple’s first in-house WiFi 7 chip, the Apple N1, and its second-generation C1 chip, the Apple C1X.
The latter chipsets should facilitate faster AirDrop speeds, lower latency, and more reliable Wi-Fi and 5G connections, which, for our money, will be more noticeable improvements than the on-paper power increase brought about by the A19 Pro chipset itself.
Best-ever battery life

(Image credit: Future)
Those aforementioned design changes (the camera plateau, aluminium chassis, and vapor chamber) have freed up space for a larger battery in the iPhone 17 Pro and iPhone 17 Pro Max.
Apple didn’t share capacity specifics, but it has promised that the iPhone 17 Pro Max offers “the longest battery life of any iPhone model ever,” with the company quoting up to 39 hours of video playback per full charge.
Interestingly, Apple also confirmed that eSIM-only versions of the iPhone 17 Pro and iPhone 17 Pro Max (like those sold in the US) will feature slightly larger batteries due to the extra space afforded by their lack of a physical SIM card tray. For our money, though, this minor difference won’t result in any real-world battery life discrepancy between models sold in different regions.

Here’s how the iPhone 17 Pro and iPhone 17 Pro Max stack up in terms of price:

Swipe to scroll horizontally

iPhone 17 Pro price

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iPhone 17 Pro Max price

The prices of the iPhone 17 Pro and iPhone 17 Pro Max are largely unchanged versus their respective predecessors, though Apple’s biggest iPhone is available in a 2TB configuration for the first time.
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Phones Editor

Axel is TechRadar’s Phones Editor, reporting on everything from the latest Apple developments to newest AI breakthroughs as part of the site’s Mobile Computing vertical. Having previously written for publications including Esquire and FourFourTwo, Axel is well-versed in the applications of technology beyond the desktop, and his coverage extends from general reporting and analysis to in-depth interviews and opinion.

Axel studied for a degree in English Literature at the University of Warwick before joining TechRadar in 2020, where he earned an NCTJ qualification as part of the company’s inaugural digital training scheme.

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