By Allison Murray

Copyright zdnet

iPhone 17 Nina Raemont/ZDNET Apple’s entry-level iPhone models received new upgrades like a 120Hz refresh rate, a ProMotion display (just like the iPhone Pro models), and the A19 chipset. This more efficient processor also extends the iPhone 17 battery for up to 8 hours of video playback. The new iPhone 17 comes in Lavender, Mist Blue, Black, White, and Sage. The iPhone 17 starts at $799, and you can preorder now.

View now at Apple

PREORDER NOW Best Buy Get up to three months of Apple Music, Apple Fitness+, Apple Arcade, and Apple TV+ for free when preordering the iPhone 17 at Best Buy. View at Best Buy

PREORDER NOW Verizon At Verizon, new and existing customers can get up to $1,100 off any of the new iPhones (the equivalent of a free iPhone 17 Pro) with an eligible trade-in and unlimited plan. In addition, if you buy any new iPhone 17 on any myPlan, you’ll get an Apple Watch SE 3 or an Apple Watch Series 11 included free, or $500 off an Apple Watch Ultra 3. See Verizon’s website for terms and conditions for both deals. View at Verizon

PREORDER NOW T-Mobile If you’re switching to T-Mobile on the Experience More or Go5G Plus plans, you can get a base model iPhone 17 for free or up to $830 off any iPhone 17 model, no trade-in required. See T-Mobile’s website for terms and conditions of this deal. View at T-Mobile

PREORDER NOW AT&T New and existing AT&T customers can get the iPhone 17 for free with an eligible iPhone trade-in, in any condition. See AT&T’s website for full terms and conditions of this deal. View at AT&T

iPhone Air Jason Hiner/ZDNET Apple announced a new iPhone model called the iPhone Air, dubbed the “thinnest iPhone ever.” Its titanium frame measures just 5.6 mm. Despite its thin size, Apple calls the new smartphone its most durable model ever, thanks to the ceramic shield found on the front and back of the phone.The iPhone Air, which starts at $999, is available in Space Black, Cloud White, White Gold, and Cloud Blue.

View now at Apple

PREORDER NOW Best Buy Get up to three months of Apple Music, Apple Fitness+, Apple Arcade, and Apple TV+ for free by preordering the iPhone Air at Best Buy. View at Best Buy

PREORDER NOW Verizon At Verizon, new and existing customers can get up to $1,100 off any of the new iPhones (the equivalent of a free iPhone 17 Pro) with an eligible trade-in and unlimited plan. In addition, if you buy any new iPhone 17 on any myPlan, you’ll get an Apple Watch SE 3 or an Apple Watch Series 11 included free, or $500 off an Apple Watch Ultra 3. See Verizon’s website for terms and conditions for both deals. View at Verizon

PREORDER NOW T-Mobile If you’re switching to T-Mobile on the Experience More or Go5G Plus plans, you can get up to $830 off the iPhone Air, no trade-in required. See T-Mobile’s website for the terms and conditions of this deal. View at T-Mobile

PREORDER NOW AT&T New and existing AT&T customers can get up to $830 off the iPhone Air with an eligible iPhone trade-in, in any condition. See AT&T’s website for full terms and conditions of this deal. View at AT&T

iPhone 17 Pro and iPhone 17 Pro Max Jason Hiner/ZDNET Apple’s more premium iPhone models have a new redesigned camera module that includes three 48MP cameras, meaning they can flex between various zoom ranges. The telephoto sensor, in particular, can capture at 8X optical quality, thanks in part to the tetraprism design.The highest-end iPhone 17 Pro Max has the best battery life ever in an iPhone and a bigger display. The iPhone 17 Pro and 17 Pro Max come in Silver, Cosmic Orange, and Dark Blue and start at $1,099 and $1,199, respectively.

View now at Apple

PREORDER NOW Best Buy You can get up to three months of Apple Music, Apple Fitness+, Apple Arcade, and Apple TV+ for free by preordering the iPhone 17 Pro or iPhone 17 Pro Max at Best Buy. View at Best Buy

PREORDER NOW Verizon At Verizon, new and existing customers can get up to $1,100 off any of the new iPhones (the equivalent of a free iPhone 17 Pro) with an eligible trade-in and unlimited plan. In addition, if you buy any new iPhone 17 on any myPlan, you’ll get an Apple Watch SE 3 or an Apple Watch Series 11 included free, or $500 off an Apple Watch Ultra 3. See Verizon’s website for terms and conditions for both deals. View at Verizon

PREORDER NOW T-Mobile T-Mobile customers can get an iPhone 17 Pro for free when you have a qualifying trade-in and sign up for or switch to the Experience Beyond mobile plan. See T-Mobile’s website for the terms and conditions of this deal. View at T-mobile

PREORDER NOW AT&T New and existing AT&T customers can get up to $1,100 off the iPhone 17 Pro Max. In addition, you can get the iPhone 17 Pro for free with an eligible iPhone trade-in, in any condition. See AT&T’s website for full terms and conditions of these deals. View at AT&T

Apple Watch Series 11 Nina Raemont/ZDNET Apple has dubbed the new Apple Watch Series 11 the “thinnest and most comfortable Apple Watch,” with twice as much scratch resistance and built-in 5G cellular. The watch also promises revamped AI-infused Health features, such as a groundbreaking hypertension feature that can help diagnose high blood pressure over time and a new sleep score feature. You can preorder the Series 11 now, and it will be officially available on Friday, Sept. 19. Pricing starts at $399.

View now at Apple

PREORDER NOW Best Buy You can get up to four months of Apple Music and Apple Fitness+ for free by preordering the Apple Watch Series 11 at Best Buy. View at Best Buy

PREORDER NOW Amazon You can also preorder the Apple Watch Series 11 on Amazon. View at Amazon

PREORDER NOW Walmart Preorder the Apple Watch Series 11 at Walmart. View at Walmart

PREORDER NOW Verizon Verizon customers who buy any new iPhone 17 on any myPlan can get the Apple Watch Series 11 included free. If you have a smartwatch to trade in, you could get up to $400 off a new Apple Watch on the Unlimited Plus for Apple Watches plan. See Verizon’s website for terms and conditions for both deals. View at Verizon

PREORDER NOW AT&T If you buy the Apple Watch Series 11 at AT&T, you can get $300 off on a second watch. See AT&T’s website for full terms and conditions of this deal. View at AT&T

Apple Watch Ultra 3 and Apple Watch SE 3 Jason Hiner/ZDNET New to Apple’s most powerful smartwatch is satellite connectivity for emergency messages, pings, and Find My syncing. The Watch Ultra 3 can last up to 42 hours, the longest rating of any Apple Watch.On the other hand, Apple’s more affordable smartwatch option gets the upgraded S10 chip, the Always On display for the first time, and gesture support like double-tap. New health features include temperature settings and sleep apnea notifications, and the sleep score feature. The Apple Watch Ultra 3 and SE 3 are available to preorder now, and will be officially available on Friday, Sept. 19. The Ultra 3 starts at $799, while the SE 3 watch costs $249 for preorders.

View now at Apple

PREORDER NOW Best Buy You can get up to four months of Apple Music and Apple Fitness+ for free by preordering the Apple Watch SE 3 or the Apple Watch Ultra 3 at Best Buy. View at Best Buy

PREORDER NOW Amazon Preorder both the Apple Watch Ultra 3 or the Apple Watch SE 3 on Amazon. View at Amazon

PREORDER NOW Walmart You can also preorder the Apple Watch SE 3 at Walmart. View at Walmart

PREORDER NOW Verizon Verizon customers who buy any new iPhone 17 on any myPlan can get the Apple Watch SE 3 included free, or $500 off the Apple Watch Ultra 3. If you have a smartwatch to trade in, you could get up to $400 off a new Apple Watch on the Unlimited Plus for Apple Watches plan. See Verizon’s website for terms and conditions for both deals. View at Verizon

PREORDER NOW AT&T If you buy the Apple Watch Ultra 3 at AT&T, you can get $300 off on a second watch. See AT&T’s website for full terms and conditions of this deal. View at AT&T

AirPods Pro 3 Nina Raemont/ZDNET The successor to one of the most popular wireless earbuds has what Apple is calling “over-the-ear performance in a pocket-sized design.” It now features twice the active noise cancellation from the previous generation, IP57 sweat resistance, and heart rate sensing during workouts. There is also live language translation powered by Apple Intelligence, which works between multiple AirPods Pro users. The AirPods Pro 3 can be preordered now and will be officially available on Friday, Sept. 19. The earbuds remain at the same price as the previous generation: $249.

View now at Apple

PREORDER NOW Best Buy By preordering the AirPods Pro 3 at Best Buy, you can get up to 3 months of Apple Fitness+, Apple Music, and Apple TV+ for free. View at Best Buy

PREORDER NOW Amazon You can also preorder the AirPods Pro 3 on Amazon. View at Amazon

PREORDER NOW Walmart Preorder the Apple AirPods Pro 3 at Walmart. View at Walmart

Apple Events live updates: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables just unveiled

Excited about Apple Watch 11’s hypertension feature? It’s coming to older models too

You can preorder Apple’s new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more

Why I’m sticking with my iPhone 12 for another year – and I’m not alone

Apple Events live updates: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables just unveiled

Excited about Apple Watch 11’s hypertension feature? It’s coming to older models too

You can preorder Apple’s new devices this week: iPhone 17, Watch 11, AirPods Pro 3 and more

Why I’m sticking with my iPhone 12 for another year – and I’m not alone