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Analysts are saying that Intuit could rise by 2030. Bullish on INTU? Invest in Intuit on SoFi with no commissions. If it’s your first time signing up for SoFi, you’ll receive up to $1,000 in stock when you first fund your account. Plus, get a 1% bonus if you transfer your investments and keep them there until December 31, 2025. Intuit Inc. (NASDAQ: INTU) has close to 100 million customers across its financial software products. That moat is hard to beat, especially as revenue and net income continue to increase. The company has successfully introduced artificial intelligence agents to boost customer engagement, but it relies on small businesses remaining robust, and the IRS’ Direct File option may take customers. In this article, we’ll look at INTU’s latest share price, Wall Street sentiment, multiyear price forecasts, and the key factors that are playing a critical role in the company’s path going forward. Current Stock Overview Market Cap: $183.32 billion Trailing P/E Ratio: 49.88 Forward P/E Ratio: 29.50 1-Year Return: 7% 2025 YTD: 5% Intuit has a consensus rating of Overweight and a price target of $792.76, based on the ratings of 22 analysts. A high target of $880 was issued by Morgan Stanley on August 22, 2025. The low is $600 from JPMorgan on August 23, 2024. The three most recent targets from RBC Capital, Morgan Stanley and Citigroup average $844.33 with an implied 23% upside. Quick Snapshot Table of Predictions & Methodology for Forecasting Bull & Bear Case Intuit has thriving software channels under its corporate umbrella, but it faces potential competition from free products. TurboTax and QuickBooks are still growing at a fast rate, which supports higher revenue growth across the companyIntuit has approximately 100 million customers with revenue diversified across various segments.Most of Intuit’s revenue is recurring, which makes it more predictable The IRS’ Direct File hurts TurboTax’s growth moving forwardIf small businesses slow down in an economic downturn, that can translate into lower revenue growth for Intuit’s business solutionsINTU stock trades at a high valuation, based on its 1.92 PEG ratio, suggesting it could correct if growth rates slow down Stock Price Prediction for 2025 CoinCodex has an optimistic forecast for INTU for the rest of the year. The lowest target suggests a slight downside, while the highest suggests a rally may take shape at the end of 2025. Positive developments around TurboTax, QuickBooks, and small businesses can lead to gains. Stock Price Prediction for 2026 CoinCodex projects INTU stock dropping in 2026, especially at the lowest and average price targets. Direct File may gain more traction in 2026 and challenge TurboTax, which could slow down Intuit’s overall revenue growth. Stock Price Prediction for 2030 CoinCodex sees moderate upside for INTU stock in 2030. While Direct File may offer increased competition, continued growth of small businesses could lead to an increase in the number of customers Intuit can serve. The company already has a base of close to 100 million and should expand on that number in the years ahead, translating into steady revenue and net income growth. Investment Considerations Intuit has some of the top financial and business software products available, with multiple business segments that are growing at a fast pace, resulting in high annual recurring revenue. The company, however, faces potential headwinds with Direct File, as well as the health of small businesses if the U.S. economy slows down. The stock may be suitable for dividend growth investors who are OK with a low yield for now. Intuit’s five-year annualized dividend growth rate of 14.66% is well above that of the average stock.
