Copyright mirror
Celebrity Big Brother contestant JoJo Siwa has returned to reality television in the newest series of Netflix's Selling Sunset . The property programme chronicles high-flying agents at The Oppenheim Group as they navigate the Los Angeles property market, interspersed with workplace tensions. Mirroring earlier series, the ninth season showcases celebrity clients such as actor Tyrese Gibson, musician Tinashe and the Dance Moms legend. Prior to appearing on ITV's show , JoJo had recently parted with her lavish LA residence. With assistance from Chrishell Stause , the 22-year-old parted with her six-bedroom, seven-bathroom property for $4.1 million. Selling Sunset audiences get a peek inside the 6,462 square feet residence, packed with keepsakes from JoJo's formative years in showbusiness, reports OK! She initially bought the estate aged just 16, back in 2019. As Netflix viewers explore the performer's previous abode, we examine her estimated wealth. JoJo possesses an estimated fortune of $20 million (£15.1 million), based on Celebrity Net Worth figures. Following her breakthrough on Dance Moms, she gained recognition for her distinctive hair accessories. These items evolved into an enormous merchandising enterprise for the entertainer, generating more than $80 million in revenue. During a conversation with Howie Mandel in 2023, the performer looked back at the venture's success. "I started selling them when I was thirteen, so they've been in stores now for seven years," she began. "And the success of it, really, it's kind of crazy. Because we started selling JoJo bows on my own, just me and my team. The success of the JoJo bow is what drew Nickelodeon into my life. "They saw that success and they were like 'We want to be a part of this and make this an even bigger merchandise empire.'" The Gen Z celebrity shared that "the bows have sold over $80 million," priced between $5 and $14 each. Beyond her profitable merchandise business, JoJo reportedly pocketed a staggering £400,000 for her Big Brother appearance. An insider told The Sun: "US TV gigs generally pay a lot more than their UK counterparts, so JoJo's team will expect a minimum amount of money on the table to even consider the offer from CBB bosses." Her other television work included Dancing With the Stars, which allegedly netted her £94,695 simply for signing up. Additionally, the reality personality boasts a thriving YouTube channel with more than 12 million subscribers, plus a music career and over 11 million social media followers - all contributing to her astronomical net worth. Selling Sunset season 9 is streaming now on Netflix
