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Nasscom Foundation indicated that despite India’s dominance in the e-commerce market, many small and medium sellers still lack the digital expertise needed to thrive in this space, a scenario which is more skewed for women. Quoting multiple industry reports, Jyoti Sharma, CEO, Nasscom Foundation, said, “India’s e-commerce market is slated to surpass that of the U.S to become the second-largest globally by 2034. Yet, many small and medium sellers still lack the digital expertise needed to thrive in this space, limiting their growth opportunities, a scenario which is more skewed for women.” In order to offer handholding to women-led enterprises in Karnataka in their entry into the mainstream of e-commerce, Nasscom Foundation and ONDC Network announced a special initiative wherein around 200 firms run by women across 22 different districts in Karnataka were on-boarded on the ONDC Network. According to the foundation, ONDC Network is expected to help bridge the digital divide by building capacities and empowering 200 women entrepreneurs to seamlessly enter and thrive in online marketplaces. “By harnessing technology and skill development, we have provided them with a level playing field and access to sustainable market linkages to ultimately drive economic growth,’’ Ms. Sharma added. “Through this collaboration with Nasscom Foundation, ONDC Network is providing the digital infrastructure that enables enterprises to access wider markets and strengthen their businesses,’’ said Vibhor Jain, acting CEO and COO at ONDC.
