By Anumeha Chaturvedi
Copyright indiatimes
Global travel-tech company PRISM (Oyo parent) announced on Tuesday that an InCred & Analah led consortium of investors has invested Rs 50 Crore into Sunday PropTech Limited, also known as Oyo Assets. InCred is one of India’s diversified financial services groups and Analah is a Mumbai-headquartered investment firm specialising in private equity, startups, real estate and financial services. The company said Sunday PropTech is focused on acquiring and developing high-quality hotels in India across premium and mid-premium segments, generating consistent returns and long-term capital appreciation. These hotels will be operated under PRISM’s established brands such as Sunday Hotels, Palette Hotels, Townhouse and others.As an investment platform, Sunday PropTech enables PRISM to onboard premium hotels in India through management contracts with minimal upfront capital, building a curated portfolio of high-performing assets that appreciate in value while delivering steady cash flows. “In India we have already seen listed companies like Samhi Hotels, Chalet Hotels and Brigade Hotels build large portfolios of premium assets in partnership with global brands,” said Saurabh Jhalaria, chief investment officer, InCred.Live Events”Sunday PropTech is taking a similar approach, but with the added advantage of PRISM’s strong technology stack and brands like Sunday Hotels. We see this platform as well-positioned to unlock strong returns for investors,” he added. Vaishali Dhankani, founder and CEO, Analah, said hospitality assets in India are undergoing a transformation as operators and investors professionalize management and bring in stronger yield discipline. “Sunday PropTech, with access to PRISM’s brands and execution capabilities, is poised to scale quickly. For us, it’s a solid opportunity to back quality Indian hotels with long-term value potential,” he added. PRISM’s company-serviced hotel portfolio in India spans over 1,300 hotels nationwide. With Sunday PropTech, PRISM plans to accelerate expansion, including the launch of 40 new 4- and 5-star Sunday Hotels in India and elsewhere in FY26 across metros, non-metros, wildlife reserves, and pilgrimage destinations.Add as a Reliable and Trusted News Source Add Now!
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News onInCred investmentAnalah investmentOyo AssetsSunday PropTechhospitality assets IndiaPRISMhotel management contractsproperty investment(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless
