In some truly delightful news, eye bags are in. - Mamamia
In some truly delightful news, eye bags are in. - Mamamia
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In some truly delightful news, eye bags are in. - Mamamia

Erin Docherty 🕒︎ 2025-10-28

Copyright mamamia

In some truly delightful news, eye bags are in. - Mamamia

Listen to the latest episode of Mamamia's beauty podcast, You Beauty. In this episode, Kelly McCarren chats to Susan Yara. Post continues below.We're shifting from a beauty culture obsessed with erasure (Erase your pores! Smooth your lines!) to one that celebrates what's real. It's an obvious resistance to that ultra-polished 'clean girl' look that has been quietly (loudly) taking over the beauty space. Slicked back hair. Glowing skin. Minimal makeup. Lightweight mascara. Tinted lips. Endless perfection.Instead, the 'tired girl' era celebrates smudged eye makeup, visible texture, under-eye bags. A lived-in look.And if we can normalise puffy eyes, maybe we can normalise all the other things we've been told to fix. Because, look. Beauty should serve us, not the other way around. If embracing our under eyes helps us opt out of the endless cycle of "fixing" ourselves — or at least helps one exhausted mum feel a little better about her reflection after a rough night — that's a win in my book.So here's to ditching heavy concealer and embracing the renaissance of the beloved eye bag — to the shadows, the puffiness, the evidence of no sleep. Because beauty doesn't always look perfect and well-rested and like you always drink four litres of water a day. Sometimes, it just looks real.What are your thoughts on the exhausted chic under eye trend? Share with us in the comment section below.Feature image: Getty. Calling all women aged 30+! We want to hear how you take care of yourself! Complete our 3 minute survey for a chance to win a $1,000 gift voucher in our quarterly draw! TAKE SURVEY ➤

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