Copyright tribuneonlineng
Efe Ejukorlem is the founder of Airscape, a comapany driving changes in storytelling across Africa. In this interview by ADERONKE ADESANYA, he speaks on his latest project, ‘The Herd’. What inspired you to join the project? When I first read the script, it resonated with me. It was honest, emotional, and real. I knew immediately it wasn’t just another Nollywood film; this one was a story worth funding. What makes this film different from others in its genre? It’s grounded in real human emotions. We didn’t want spectacle, we wanted depth. Everything from the storytelling to the cinematography was designed to feel authentic. What drew you to this project as an executive producer? I’ve always been passionate about stories that connect deeply with people. This story is not a myth; it’s a reality that happens to people at different times and places in Nigeria. And my role was to bring that vision to life, assembling the right team, aligning creative and production goals, and ensuring everything worked in harmony. What were some challenges you faced during production? Every production has its surprises. For us, it was managing a tight schedule without compromising quality. For instance, the weather was a major challenge! We had a lot of outdoor scenes, and the bad weather threw off our schedule. It affected logistics and cost, especially since some actors had other sets to be on. We had to rework the schedule constantly without compromising. And I must add that the team was incredible; everyone gave their all to it. And that made the difference. Of course, these are things you won’t notice in the movie when watching. More reason it’s more than just a movie for me. What was most rewarding for you? Watching everything come together. It’s like a piece of magic. First, it was nothing but a storyline. And, just like watching ideas turn into a full-blown business, I watched this storyline come to life. Another rewarding part for me was seeing the cast and crew’s hard work on screen, and then watching people’s emotional reactions, which show how people truly connect to the story. Now that’s the true reward. Can you share what your responsibilities were behind the scenes? Well, as the executive producer, I was involved in backing the movie financially, suggesting other funding opportunities, assembling the production team, and making key decisions around direction, timelines, and partnerships. My job was to make sure the vision stayed clear and achievable. How did you assemble the cast and crew? We were very intentional. We sought talented individuals who also shared our vision and passion for the story. We went as far as Northern Nigeria just to get real indigenous Hausas to feature and play the role that was required. This is so we can achieve that level of authenticity. As a result, their shared belief created a real family atmosphere on set. Any memorable moments during filming? There waas a night when everyone was exhausted after the shoot. While resting a bit, we watched the playback of the shoot, and there was silence. I mean, that special kind of silence when you just know you’ve created something powerful. It’s wasn’t a moment that a few felt. We all had the same feeling, and I am sure it was a memorable one for everyone of us that night. How do you balance artistic vision with commercial viability? For me, the art comes first; that’s what connects with people. But I’m also conscious of the business. We structured the production to tell a bold story while making smart financial decisions. How did you attract funding and partnerships? By being clear about the vision and assembling a capable team. Investors and partners believed in what we were doing. It wasn’t just about money; it was a shared passion. Who is this film for? This movie is for anyone who’s ever had to find strength in a tough moment. It’s for anyone who feels like they are at the brink of life itself. The theme is universal; no matter your age or background, you’ll find a piece of yourself in it. And there is nothing that assures a level of comfort like knowing you are not alone in it, and that it will all end, eventually. It’s a movie that breathes strength to its viewers. How do you feel about the audience’s reaction so far? It’s been incredible. From the premiere to the release, I have watched people connect with it on such a personal level. And it is satisfying to know. I belive, that’s the best reward any filmmaker would ever get. What do you hope viewers take away from it? I hope people walk away feeling seen and inspired, more connected to their own story. Even more, I hope it encourages someone out there to find strength in their toughest moment, light in their darkest nights, and peace in the midst of their storm. If it makes someone feel something real, then we’ve done our job. What has this journey taught you? Patience, vision, and teamwork. Producing a film is like climbing a mountain; every step matters, no matter how insignificant, and the view from the top makes it all worth it. It comes with good feelings – like achievement, success, victory. Do you plan to produce more films? Absolutely.This is just the beginning, and one of many that I am looking to fund. You have to understand that there are so many stories that deserve to be told, and I’m excited to bring them to life. What kind of stories are you drawn to? Personally, I am drawn to stories that reflect real people, real emotions, and spark conversations. If it moves people, I want to be part of it and that’s exactly why I co-backed The Herd I would gladly do this again and again, because in the end, it’s not just about having the capacity to fund projects like this, but about the impact they make on people and society at large. This is a call to everyone who is passionate about humanity and the joy of seeing people thrive in a better world to be part of this movement.
