Copyright Tom's Guide
Black Friday and Cyber Monday are still a few weeks away, but I’ve been in this business long enough to know that some of the best TV deals you’ll find all year start to materialize before the official start of the holiday shopping season. I’ve referred to 2025 as “The Year of the OLED TV” on more than one occasion; there are more OLED TVs on sale right now than ever before, and many of them are more affordably priced, too. All things considered, if you’re in the market for an OLED TV, you’ve picked a pretty good time to upgrade. Some of these prices could tumble even further once Black Friday officially kicks off, but I’ve made an effort to limit this list to TVs that I believe are close to what will eventually be their lowest price. Quick List LG 48” B5 4K OLED TV: was $1,299 now $529 @ Best Buy LG 55" B4 4K OLED TV: was $1,099 now $798 @ Walmart Samsung 65” S90F 4K OLED TV: was $1,997 now $1,597 @ Amazon Sony 65” A95L 4K OLED TV: was $3,499 now $1,999 @ Best Buy LG 77” C5 4K OLED TV: was $3,699 now $1,999 @ Best Buy About the author Top early Black Friday OLED TV deals LG B5 The 48-inch LG B5 is the most modestly sized TV on this list, but if you're in the market for a 42- to 50-inch TV that delivers everything we love about OLEDs, the heavily discounted B5 might be your best bet. As LG's newest entry-level OLED, the B5 isn't as bright or as colorful as higher-end OLED TVs, but it nevertheless delivers the benefits we've come to expect from OLED display technology, like perfect black levels, extra-wide viewing angles and pixel-level dimming. If you're planning on doing some gaming on your next TV, the B5 has you covered, too, as it offers a full slate of four HDMI 2.1 ports that all support 4K gaming at 120Hz. The 48-inch version of the B5 is a Best Buy exclusive, and at just $529, it's currently sitting at its lowest price to date. LG B4 If the 48-inch B5 is too small for your living room and you don't mind landing a TV that made its debut in 2024, consider the 55-inch LG B4. Right now, it's on sale at Walmart for its lowest price ever. The aforementioned B5 is a newer model, but don't let that deter you. In my LG B4 vs B5 match up, I compared these TVs' performance and found that they are nearly identical. And, like the B5, the B4 offers many of the same bells and whistles as its higher-end counterparts, too. I've been recommending this TV to friends, family and readers all year because, despite its year-old status, it's nearly every bit as good as its successor. Samsung S90F If you're interested in an OLED TV with slightly better specs than LG's entry-level B4 and B5 OLEDs, take a look at one of Samsung's more affordable OLED TVs of 2025, the S90F. According to our tests, the S90F offers much better HDR highlight brightness than what you'll get on the LG B4 and B5, which will add to a sense of depth during movies and shows mastered for HDR. This OLED also comes with a thorough selection of gaming-related features, including support for 4K gaming at 120Hz. One feature that the S90F doesn't come with is Dolby Vision support, so keep that in mind if you're hoping to enjoy Dolby Vision content on your next TV. Sony A95L Few TVs have come close to capturing my attention like Sony’s A95L, an OLED that expertly blends high-performance hardware and expert engineering. There are two key elements that help make the A95L one of the best OLED TVs you can buy: quantum dot-color and Sony’s superb picture processing. With quantum dots equipped, the A95L delivers better color volume than typical OLED panels. Behind the scenes, Sony’s renowned picture processing ensures that everything looks as it should — from upscaled content to near-black detail. The Sony A95L is a few years old, but its pedigree is one of the reasons it remains on shelves in 2025. There's a chance this price could tumble even further between now and Black Friday, but given this TV's age, I don't expect it to drop much more. LG C5 The LG C5 is one of the best TVs of the year, and easily one of the most value-packed OLED TVs that will be available on Black Friday and Cyber Monday. It's the sort of TV that's already overflowing with value before you factor in the end-of-year sale price. The C5 is the ultimate jack-of-all trades when it comes to performance. Everything from games to HDR Blu-rays look phenomenal on this TV, and it's stuffed with just as many features as you'll find on much pricier, flagship models. From a performance standpoint, it's on par with the previously mentioned S90F. One benefit the C5 has over the S90F, however, is its Dolby Vision support. More from Tom's Guide
