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Huge price hike for popular Aussie car

By David McCowen

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Huge price hike for popular Aussie car

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Motoring News

Mitsubishi raises prices for new ASX
This once-affordable and popular Aussie SUV has astronomically leapt up in price and it’s not easy to follow the reasoning why.
David McCowen

@davemccowen

October 1, 2025 – 12:57PMMotoring

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Mitsubishi ASX owners hoping to upgrade to the new model might need to dig around for loose change, as the brand’s latest version has rocketed up in price.
Recently available for $24,490 plus on-road costs in basic manual form, the old ASX has been replaced by a new model that starts from $37,740 plus on-road costs that push its drive-away price beyond $40,000.
RELATED: Car giant’s boss quits amid ‘bloodbath’

2025 Mitsubishi ASX. Picture: Supplied
That means prospective ASX customers must contend with a 54 per cent price rise.
It’s a similar story at the top of the range, where the price of a fully-loaded version has climbed by more than $10,000, from $35,240 to $46,490 plus on-road costs.
The new model represents a significant upgrade over its predecessor, which was one of the oldest cars on sale – before its time was cut short by the latest Australian Design Rules.
MORE:Mitsubishi cuts popular models

2025 Mitsubishi ASX. Picture: Supplied
Based on the Renault Captur crossover, the ASX is powered by a turbocharged 1.3-litre petrol engine mates to a seven-speed dual-clutch automatic transmission.
The result is a car that sends 113kW and 270Nm to the front wheels, using just 6.4L/100km of petrol to do so.

That’s much better fuel economy than the old car.
MORE: Huge bailout as hackers ruin car plant

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Mitsubishi justifies the model’s price rise by pointing to a new body with modern styling.
A 10.4-inch touchscreen infotainment system is standard across the range, as are alloy wheels.
But the cheapest model misses out on many modern safety features reserved for mid-range and high-grade versions, such as blind spot monitoring, active cruise control, lane keeping assistance and rear cross traffic alerts.
Top end models promise to be luxurious, with hearted seats, a panoramic sunroof and other luxuries.
MORE: The cars Aussies can’t stop driving

2025 Mitsubishi ASX. Picture: Supplied
The ASX comes at an interesting time for the brand, shortly after local chief executive Shaun Westcott stepped down.
The car had been a strong seller for Mitsubishi, but the new model’s high price places it in a different part of the car market.

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Bruce Hampel, general manager of product strategy, says the ASX has been a “stalwart small SUV” for decades.
“It has remained highly popular for its blend of versatility, enduring styling and the reliability and capability that Mitsubishi is renowned for,” he says.
“This latest generation shifts ASX to the cutting-edge of sophisticated styling, with modern connectivity and a smooth, efficient driving experience.”
Read related topics:ASX

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