Copyright crikey
The game of politics, while often complex, boils down almost entirely to a fairly simple battle over messaging: crafting the right message, targeting the right audience, and — now more so than ever — finding ways to get your audience to pay attention to what you’re trying to say in the first place. What makes this process especially complicated, though, is that this isn’t just a series of short-term gambits. It’s more like a game that has been running for decades (centuries, even) without a break, and where the scoreboard never resets to zero. This
