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The NFL has added a new twist this season, releasing "Rivalries" uniforms, and the collection now includes Nike Air Max Sneakers, released on the Fanatics website. You can check them out now, as well as the rest of the collection. The National Football League and Nike have unveiled their bold new “Rivalries” program. This campaign celebrates the league’s most heated matchups by releasing specially designed uniforms and fan gear rooted in the local community and team identity. In tandem with that launch, Nike introduced the stylish, fan-favorite Nike Air Max 90 as part of the “NFL × Nike Rivalries Pack”, the latest iteration of their fashion-forward NFL lifestyle shoe drops, officially priced at $144.99. The result: fans get high-profile kits and street-ready sneakers that merge game-day spirit with modern sneaker culture. These will be among the hottest game-day gear releases this season, and fans want to ensure they don't miss out, as this drop is in extremely high demand. Click on any of the links in this post to check out the sneakers now on the Fanatics website. This is officially licensed gear that will get you ready and have you feeling right while supporting your team. SHOP: Buffalo Bills NFL Rivalries Nike Air Max SHOP: Buffalo Bills NFL Rivalries Nike Air Max SHOP: Buffalo Bills NFL Rivalries Nike Air Max If you purchase a product through one of the links on our site, we may receive compensation.