Since construction began at the housebuilder’s Primrose Lodge site on Goscote Lane in 2019, a dedicated Social Value Manager has worked with numerous education providers and the community to create work placements, apprenticeships and site visits for 343 students.

In addition to the 41 new jobs created, Keepmoat also hired 35 local people for work placements and employed 14 apprentices across plumbing, carpentry, brickwork and electrical installation.

Discussing her work, Lainey Noakes, Social Value Manager at Keepmoat, West Midlands said: “It has been a pleasure to work with more than 340 local young people throughout the construction of our Primrose Lodge development.

“As the development approaches completion, it has been wonderful to see so many aspects supported and facilitated by students and apprentices, highlighting the numerous opportunities available within the industry.

“Site visits and mock interviews proved to be very beneficial for the students, allowing team Keepmoat to assist them as they prepare to enter the world of work. Currently, there is a significant skills and labour shortage in the industry, so we are proud to do our part in addressing this issue and futureproofing our industry.”

Keepmoat is a leading partnership home builder, focused on first time buyers, providing high quality homes throughout the UK that transform communities and improve the lives of local people.

Daisy, a local sixth form student who completed a work experience placement with Keepmoat, said: “During my placement with Keepmoat, I was able to spend time in different departments, which was really impactful in helping me decide what I’d like to do next. I even got the opportunity to spend the day on a live construction site!

My next step is to attend university, where I am excited to further develop the skills I learned during my time at Keepmoat. I’m looking forward to this next chapter!”