Copyright Adweek
Brandweek isn’t another conference; it’s where marketing’s brightest minds gather to shape the future of brand building and celebrate their wins. From November 3–5, ADWEEK will host marketers, media moguls, tech innovators, and multi-hyphenate creators for three days of talks, networking events, and celebrations. Those taking to the stage to share the bold ideas and insights include: actor, producer, director, and chief creative officer of Archer Roose Wines, Elizabeth Banks; Netflix’s chief marketing officer (CMO), Marian Lee; Hall of Fame-inducted marketing exec, author, and entrepreneur, Bozoma Saint John; and Grammy-award-winning artist and producer, Wyclef Jean, also chief creative officer of OpenWav. We’ll also be honoring our 2025 Brand Genius Winners at a high-energy night, presented by Shutterstock, featuring food, drinks, networking with top talent, and capped off by a DJ set from Wyclef Jean Presents Haiti Twinz. We’ll also have marketers from Twitch, Coca-Cola, Porsche, American Eagle, Johnnie Walker, and many more speaking. Keep scrolling to see what to expect from some of the buzziest sessions. The Business of Being On Brand Monday, November 3: 9:50 AM – 10:15 AM Saint John has never played it small, building her career on boldness, brilliance, and unapologetic authenticity. From her start at Spike Lee’s ad agency to leading global marketing at PepsiCo, Apple Music, Uber, and Netflix, she’s shaped stories that have defined modern culture. Now in a new chapter, where her personality shines on The Real Housewives of Beverly Hills and her entrepreneurial spirit inspires as co-host of On Brand with Jimmy Fallon, Boz continues to challenge conventions and champion individuality. In this fireside with ADWEEK editor-in-chief Ryan Joe, she’ll share the philosophy behind her “badass” approach to brand and life: how to own your story, lead with urgency, and bring fierce authenticity to every table you sit at. The Future of Style Monday, November 3: 1:40 PM – 2:10 PM Style doesn’t wait for permission anymore. Creators set trends, communities amplify them, and cultural moments make them stick. The brands winning the hearts (and wallets) of consumers today understand that influence flows from everywhere. Journalist Lauren Finney Harden will be joined by Anne Cambria, svp, brand retail, creative and insights at Sephora; Liz Money svp, brand and creative at Beis; and Faby Torres, chief marketing officer at Gap, to discuss. Owning the Beat Tuesday, November 4: 10:50 AM – 11:20 AM The music industry is in the midst of a creative and technological renaissance—where artists are no longer just performers but cultural architects, investors, and innovators. Join the OpenWav team featuring Wyclef Jean, Grammy-winning artist and chief creative officer; Jaeson Ma, chief executive officer; and Madeline Nelson, senior advisor, for a look at how technology, brand collaboration, and artist empowerment are reshaping the business of music. Beyond the Bubbly with Elizabeth Banks and Marian Leitner-Waldman Tuesday, November 4: 3:55 PM – 4:25 PM When actor–filmmaker Elizabeth Banks teamed up with CEO and founder Marian Leitner-Waldman, their mission for the next phase of Archer Roose Wines was clear: make great wine a little less serious and a lot more accessible. In this conversation with ADWEEK‘s chief content officer Zoë Ruderman, the duo will pop the top on how they’re shaking up an old-school industry with high-quality canned wine that’s perfectly portioned, sustainable, and suitable for any occasion. Hear how they navigate an evolving beverage market, bring smart storytelling to a centuries-old category, and keep the brand’s voice unmistakably bold. How Netflix Keeps the World Watching Wednesday, November 5: 10:50 AM – 11:15 AM Few brands have reshaped entertainment and culture the way Netflix has through setting the bar for storytelling, subscriber engagement, and brand fandom across the globe. In this fireside chat, Netflix CMO Marian Lee sits down with ADWEEK’s brand editor Rebecca Stewart to share how the company continues to innovate its marketing approach, build meaningful connections with diverse audiences, and create cultural moments that resonate worldwide. From buzzy campaigns to bold brand positioning, Lee offers a behind-the-scenes look at how Netflix stays ahead as a leading streamer. This year’s Brandweek has been brought to life with help from C2 Studio.
