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The Worst Wrestling Pay-Per-View Ever: Chapter 12 The company was coming apart at the seams at this stage of the game. It had been for at least a couple of months, as I had hinted at earlier, when I wrote about how it seemed my main job with AWE had become that of peacemaker between Hank and Marvin, with my responsibilities in creative, PR and marketing taking a backseat role, just as we tried to keep the company moving forward to the night of the pay-per-view. The Worst Wrestling Pay-Per-View Ever: Foreword Every match has a good guy, known as the babyface, and a bad guy, the heel. The heel’s job is to basically piss you off; he or she often will grab a microphone on the way to the ring for the purpose of informing the paying fans how awful their hometown is, how ugly the people who live there are, how bad everything smells.
