By Martin Shwenk Leade

Copyright indiatimes

Maruti Suzuki Swift, Hyundai Creta, Tata Safari

Automakers like Maruti Suzuki, Tata Motors and Hyundai had a gala time on the first day of Navratri festival on Monday, witnessing historic record sales as the onset of new GST reform coincides with the beginning of the Indian festival season.India’s largest carmaker Maruti Suzuki recorded retail sales of more than 25,000 units on Monday, expecting it to touch 30,000 soon. It also reported that it received around 80,000 customer enquiries on Monday.”The response from customers has been phenomenal–something we haven’t seen in the last 35 years. On the very first day, we recorded 80,000 enquiries, and have already delivered over 25,000 cars, with deliveries expected to touch 30,000 shortly,” Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, told ANI.After the announcement of price reduction under GST 2.0, the company has received 75,000 bookings so far, with nearly 15,000 bookings coming in every day, which is about 50% higher than usual. The company executive said that the demand for small cars has been especially strong, with bookings growing by nearly 50%. Commenting on the growing demand, Banerjee said, “Enquiries remain very high, and we may even run out of stock for certain variants. Dealers are staying open late into the night to deliver cars to customers.”Live EventsDomestic automaker Tata Motors announced that it recorded 10,000 deliveries on Monday on the first day of implementation of GST 2.0. It received more than 25,000 enquiries on the same day, underscoring the strong demand and enthusiasm from buyers.”With the commencement of the festive season, supported by the benefits announced by Tata Motors and the implementation of GST 2.0 rate cuts, the company has recorded noteworthy performance on the very first day of the reforms taking effect,” the company said in a statement.Also read: Queues at car dealers, online carts piled high on Day 1 of GST 2.0 launchAnother leading automaker, Hyundai Motor India recorded 11,000 dealer bilings on the first day of Navratri, marking the highest single-day performance in the last five years.”Looking ahead, we anticipate sustained festive demand and remain committed to delivering value and excitement to our customers,” Tarun Garg, Whole-Time Director and COO of Hyundai Motor India Limited. told PTI.The strong demand witnessed by automakers highlights how the combination of auspicious timing and price benefits under GST reforms have boosted customer confidence.Digital auto boomJoining the spree, pre-owned car market also saw a major surge in activity on the first day of Navratri festival.The first day of new GST reform implementation opened on a record-breaking note, with Cars24 witnessing a staggering 400% jump in car deliveries on Monday by 2 PM, compared to daily averages. A major number of sales came from Delhi-NCR, followed by Ahmedabad, Bengaluru, Pune, and Mumbai.The online used-car platform also saw a steep rise in the number of people planning to sell their vehicles, with the company doing over 5,000 inspections in a single day, the highest in the last four years on the platform.Not just automakers and dealers, India’s leading digital ecosystem for automobiles also recorded high traffic. CarTrade tech’s platforms – CarWale and BikeWale – recorded their highest ever single-day traffic on Monday.Their traffic surged to an all-time peak, registering a 74% growth compared to the first day of Navratri last year and a 60% increase over the August 2025 daily average.”The festive excitement, amplified by GST-led affordability, has fueled unprecedented consumer activity,” Banwari Lal Sharma, CEO – Consumer Group, CarTrade Tech, said.Also read: GST 2.0: Aam aadmi and these 5 sectors are about to make a killingAuto shares vroom amid festive demandAutomobile shares, including Maruti Suzuki India, Hyundai Motor India, Mahindra & Mahindra (M&M), Eicher Motors, Tata Motors, and Hero MotoCorp rallied up to 5% on Tuesday (September 23) amid surge in sales and enquiries with high festive demand on the first day of Navratri that coincided with the rollout of GST 2.0.As markets opened, the Nifty Auto index was up 2% by 9:30 am. Hyundai Motor India Ltd lead the way with nearly 5% to its day’s high of Rs 2,846.90. Maruti Suzuki India Ltd climbed over 3% to an intraday high of Rs 16,321 per share. SUV-player M&M gained 3% to reach day’s high at Rs 3680 per share. Tata Motors rose over 1% to record intraday high at Rs 707.80. Eicher Motors was up 2% to reach Rs 7123.65 per share, marking its 52-week high.Auto associations are jovialIndian automakers association SIAM highlighted self-reliance and domestic value addition as the auto industry is one of India’s major industries. President of Society of Indian Automobile Manufacturers (SIAM) DG Rajesh Menon stated that by fostering self-reliance and domestic value addition, the automotive industry will continue to play a pivotal role in India’s journey towards becoming a developed economy.He added that the GST rate cut will bring renewed cheer to consumers and inject fresh momentum into the Indian automotive sector.Speaking about the boost in festive demand on Day 1 of Navratri, FADA President C S Vigneshwar said, “I don’t think this tax reform is for this week, month or the season. This tax reform is going to benefit us for the next few years to come.”The automotive dealers witnessed increased footfalls as buyers thronged dealerships in large numbers on Monday to buy their dream machines, he said.The dealerships saw a massive increase in customer enquiries over the last 3-4 weeks and a very ‘positive’ sales performance on the first day of Navratri, he added.Add as a Reliable and Trusted News Source Add Now!
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(You can now subscribe to our Economic Times WhatsApp channel)Read More News oneicher motorsmaruti suzukitata motorshyundai motor indiamaruti suzukiTata MotorsHyundai Motor Indiacar salesautomobile industryGST 2.0(Catch all the Business News, Breaking News, Budget 2025 Events and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online….moreless