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Rather he’s referring to how most brands in the supplements market speak to their customers. He’s also not a fan of attaching Grüns’ products to a specific ingredient. “We take our efficacy and clinical studies very seriously,” Janis says, “but we talk to consumers in a fun, friendly way that’s a little bit sassy.” That sass is paying off as Janis brings news. For the first time, he’s ready to share a revenue number, a milestone Grüns hit in August on its two-year anniversary in the market. Janis also reveals how he’s grown distribution in the five and a half months since he last spoke with Inc., and he talks about his latest product release and the public’s response to it. In the process, Janis offers valuable insights into:
