Groaning under the wait: From chocolates to TVs, companies scramble to meet explosive demand
Groaning under the wait: From chocolates to TVs, companies scramble to meet explosive demand
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Groaning under the wait: From chocolates to TVs, companies scramble to meet explosive demand

Sharmistha Mukherjee 🕒︎ 2025-11-01

Copyright indiatimes

Groaning under the wait: From chocolates to TVs, companies scramble to meet explosive demand

ANIRepresentational image Making a list of what to watch on your new large-screen TV? Don’t hurry. Booking a top-end car? It may take time to arrive. Want a large snack bag? Might have to wait for that one too. There’s a waiting period for the first time in electronics and several other categories of consumer goods, as festive cheer has turned into a supply chain scramble.Manufacturers are working overtime while retailers introduce waiting periods for premium electronics and stretch car waitlists, as everything — from chocolates and soft drinks to dishwashers and large-screen television sets — flies off the shelves. Companies said they did not anticipate the festive demand, spurred by GST cuts last month, to spike to such an extent. There is a waiting period for purchasing premium 65-85 inch televisions, 8 kg-plus washing machines, 450-500 litres and above refrigerators, as well as dishwashers, while various retailers have run out of chocolates, soft drinks, biscuits and other snacks, particularly large packs.Live EventsRetail and industry executives said it will take a fortnight to 45 days to ensure normalcy in supplies and availability.Manufacturing OvertimePartho Banerjee, senior executive officer (marketing and sales) at Maruti Suzuki, said the company has decided to keep its plants open on Sundays to ramp up production amid soaring demand.The country’s largest carmaker is clocking about 14,000 bookings everyday compared to 10,000 before the GST 2.0 reforms, he said, adding, “We are running short of vehicles across models.”Maruti Suzuki sold about 335,000 vehicles from the start of the Navaratri period on September 22 – when the new GST rates came into effect – and October 19, a day before Diwali, up about 50% from sales during the period last year. Amit Kamat, chief commercial officer at Tata Motors Passenger Vehicles, said between Navratri and Diwali, the company delivered more than 100,000 vehicles, which helped it bring network stock down to a comfortable 25–28 days.Add as a Reliable and Trusted News Source Add Now! (You can now subscribe to our Economic Times WhatsApp channel) Read More News onmaruti suzukitata motorssupply chain issuesGST impact on salesconsumer goods demandMaruti Suzukifestive season salesTV wait timesTata Motorslarge appliances availability (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless (You can now subscribe to our Economic Times WhatsApp channel)Read More News onmaruti suzukitata motorssupply chain issuesGST impact on salesconsumer goods demandMaruti Suzukifestive season salesTV wait timesTata Motorslarge appliances availability(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.) Subscribe to The Economic Times Prime and read the ET ePaper online....moreless

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