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As the global climate and environmental crisis accelerates, the urgency for sustainable alternatives to fossil fuel-based products has never been greater. Today, biobased products—derived from renewable agricultural, marine, and forestry materials—are gaining momentum as critical tools in reducing our reliance on non-renewable resources and mitigating environmental harm. From everyday household goods to advanced industrial materials, biobased alternatives are transforming entire industries and creating pathways toward a lower-carbon, more resilient future. Biobased products offer a broad range of applications, including lubricants, detergents, inks, fertilizers, and bioplastics. To qualify as “biobased,” the USDA requires that products must contain a minimum of 25% renewable content unless an established minimum is defined for that category. Consumers are taking notice: A striking 64% now prioritize sustainability in purchasing decisions and are willing to pay an average 12% premium for products with proven eco-benefits. The environmental payoff is significant—biobased products prevent the release of 12.7 million metric tons of CO₂ annually, the equivalent of removing nearly three million cars from the road. HISTORY OF BIO-BASED PRODUCTS The use of biobased materials is far from new. Ancient civilizations utilized wool, plants, and plant oils long before petroleum ever entered the picture. In the early 20th century, many industrial chemicals were still derived from biomass. During the 1930s, automotive pioneer Henry Ford famously experimented with soybean-based plastics for car parts. Wartime resource shortages, particularly during and after World War II, prompted renewed interest in renewable alternatives. The modern era of biobased innovation was catalyzed by policy action. In 1999, President Bill Clinton issued Executive Order 13134, laying the foundation for a national biobased product strategy and encouraging early adoption of renewable technologies. This pivotal moment helped bring the promise of biobased materials into the mainstream. Subscribe to the Daily newsletter.Fast Company's trending stories delivered to you every day Privacy Policy | Fast Company Newsletters THE PRESENT-DAY BOOM Fast forward to today, and the biobased sector is thriving. The USDA now tracks 139 biobased product categories—up from just five in 2005—excluding food, fuel, and feed. This explosive growth reflects both market demand and technological progress. These products displace approximately 300 million gallons of petroleum annually in the U.S. alone, which equates to removing another 200,000 vehicles from circulation. In total, the industry has contributed over $393 billion in value-added economic output, signaling both its ecological and economic relevance. A significant trend in 2024 has been the surge in biobased alternatives to single-use plastics. From bamboo cutlery and soy-based straws to potato-starch trash bags and palm leaf plates, sustainable materials are now widespread in consumer goods. Biobased products have also expanded into less obvious categories, such as safety equipment, filters, adhesives, clothing, and even perfumes. The built environment offers some of the most compelling examples, with fibers and fabrics emerging as a particularly fast-growing segment—adding 127 newly certified USDA biobased products in the past year alone. Products like Biobased Xorel, a high-performance textile used in commercial interiors. While it’s molecularly identical to a petroleum-based counterpart—both made from polyethylene—the key difference lies in the feedstock: sugarcane. The sugarcane plant yields significantly more per acre and produces 9.5 units of renewable energy for every unit of material, compared to just 1.4 units from corn. Even more impressively, sugarcane does not require genetic modification, and in Brazil—the world’s leading producer—it is cultivated on only about 1% of the country’s arable land, meaning it doesn’t compete with food crops or contribute significantly to deforestation. While many biobased materials are already on the market, a wide array of new solutions are still in the experimental phase, signaling even greater potential on the horizon. Researchers are exploring everything from synthetic spider silk, with its incredible strength and flexibility, to self-healing concrete designed to increase infrastructure lifespan and reduce maintenance emissions. In particular, synthetic spider silk is gaining attention as a potential replacement for environmentally damaging plastic fibers in construction. Yet, amidst the progress, concerns about greenwashing persist. Fortunately, third-party certifications such as the USDA Certified Biobased Product Label help cut through the noise, ensuring material origins are verified and measurable. LOOKING AHEAD: INNOVATION AND OPPORTUNITY As the biobased sector matures, technology is redefining its possibilities. Advanced biorefinery processes and synthetic biology are giving rise to new materials and offering petroleum-free alternatives for commercial interiors. Equally important is the integration of carbon capture and utilization, turning waste emissions into viable material inputs. advertisement The path forward also relies on scalable production, improved supply chain resilience, and continued transparency. Emerging technologies—such as genetic editing, bioprinting, and AI-driven process optimization—are laying the groundwork for a dynamic, circular, and responsive system of biobased manufacturing. A CALL TO ACTION Biobased products present a powerful opportunity to rethink the materials we rely on every day, but success depends on more than technological innovation. Governments must continue investing in supportive legislation and incentives. Industries must demand transparency and take full stock of environmental, human health, and social equity impacts. Consumers, empowered with information, must look beyond labels and ask: What’s the true cost? By replacing environmentally damaging materials with renewable, sustainable alternatives and by prioritizing certifications, transparency, and lifecycle impact, we can build a world where sustainability isn’t just a trend—but the default. The future of biobased products is not only promising—it’s essential. Gordon Boggis is CEO of Carnegie.
