By Yasir Zeb

Copyright researchsnipers

Even two years ago, today with new successes in the spotlight: Google has left its AI breakdowns behind and suddenly plays ahead in public perception. The past few months show why the turnaround takes shape.

The false start – from astonishment to the ridicule

When Chatgpt hit at the end of 2022, Google was paralyzed. For years, the group had researched, bought Deepmind, published publications – and yet he had to watch Openaai dominated the headlines. The astonishment of the new competitor turned into hustle and bustle. Bard, Google’s hasty answer in spring 2023, should shorten the deficit. But what you wanted to avoid: a wrong answer to the James webb telescope, live on stage.

The embarrassment went around the world. The introduction of AI Overviews in 2024 also brought no turn. Instead, screenshots circulated with absurd tips such as the recommendation to eat stones and refine pizza with glue. The reactions were violent: analysts downgraded alphabet, investors lost, the network made fun. During these months it was almost a matter that Google had lost the connection.

The bubbling in the background

But while laughter dominated, the radical upheaval began – as is now known. The founder Sergey Brin, who was almost invisible for years, reappeared in the Google Plex, the leadership was completely new. All AI forces were bundled under the roof of Google Deepmind. With Demis Hassabis, Deepmind co-founder and internationally renowned AI researcher, a new man was at the top.

At the same time, engineers worked on the in-house tensor processing units-chips that were indispensable for the next steps. Sundar Pichai was publicly calm, spoke of necessary patience – and emphasized that the internal course was already showing up again.

The U -turn with products

Instead of only showing research, tangible products should soon change the image of the “suspended giant”. Since 2024, NotboKlm has summarized documents and converted them into podcasts – as well as no other tool could. VEO 3, presented in May 2025, demonstrated for the first time that video generation can consistently work on a large scale with direct sound output. The new AI fashion for the search was also part of this offensive – a chat bot directly in the search engine.

Critics refer to mistakes and hallucinations, but the direction is set: from the classic search bar-the original google product-to the search dialog. With the new pixel smartphones, there were also functions such as real-time translation or AI-based image processing. Since then, analysts have been talking about the fact that Google has arrived in the Hardware market “in the front row”, since you offer features that no other provider interlinks so consistently in such a large mobile ecosystem. In the video, Google presents the Pixel 9 and Pixel 9 Pro with Gemini

Further signs that Google is transferred from the stumbling to the Spint have been shown in the past few months. YouTube started the AI ​​videoogenization – Creator can use it to produce clips directly on the platform, without external software. This is another milestone for Google: Instead of developer demos, more and more applications for everyday life are delivered – in this case for one of the largest creator platforms in the world.

The icing on the cake

The change was recently particularly clear to the general public: Gemini was able to climb from chatt for the first time in the iPhone app charts-certainly also through the hype around the image editing feature nano banana (now simply Gemini flash 2.5). An important signal that Google’s AI not only makes headlines, but also achieves real reach. And then also the message that looked like another bang: Bloomberg recently reports (how Techxplorer), Apple thinks very loudly about using Gemini as the basis for a new Siri version. Should this occur, Google would not only gain in importance, but also help the iPhone group to become competitive again – after their own embarrassment with Apple Intelligence.

Once stumble, everyone laughs

Actually, Google was never really back in the field of AI – many of the basics on which Chatgpt is also based, come from the laboratories from Deepmind. However, the group slept to translate this research into consumer products in good time. The shock through Openaai looked like a wake -up call. In the meantime, Google has shaken its own breakdowns, launched products such as NotboKlm, VEO 3, Nano Banana and the YouTube videoogenization and won prestigious reach for the first time in everyday life. What is still missing, however, is a sustainable business model: a lot is currently being offered free of charge or very discounted to tie users.

Google has overcome the horror and reorganized – whether this also becomes a sustainable success is now decided. The editor’s opinion: My impression is that Gemini has enormous skills, but occasionally forgets how intelligent it is. During the image editing with the “Nanobanana” tool, I experienced several times that Gemini explained that no pictures could generate – in order to promptly deliver a result after a newly formulated.

Similar situations are also available in other fields of application: First the model refuses to work, then impressive results are created with the correct instruction. In this regard, Claude 4 and Chatgpt 5 are currently even more intuitive and “intelligent” for me. However, you can tell that Google catches up at a very pace. Individual products such as Nanobanana or VEO 3 show that the group is determined to make up soil. As an Android user, I find the approach to link Gemini closely with pixel smartphones. If the intelligence of the model succeeds consistently with the Google assistant, a real killer feature could arise. The necessary maturity is still missing – but the course are set.