By Nishit Singh Raghuwanshi

Copyright timesnownews

The impact of AI on Google Search is very real and visible, as the publishers are bleeding traffic day and night because of that. And it’s not like the organizations are not standing up against Google. In a recent development, Penske Media Corporation, parent company of The Hollywood Reporter and Rolling Stone, has filed a lawsuit against Google, citing that the AI Summary feature is eating up traffic of original publishers thus reducing their affiliate revenue. As mentioned in the complaint, AI Overviews throw direct links down in the search page, which makes the users skip the original page from where the content is being scraped from. According to Penske Media, this has resulted in a massive traffic drop on the website, along with a hit taken by affiliate and advertising earnings. The lawsuit also made a serious allegation saying that there is no choice for publishers, instead of dead ends – either being forced to feed content to Google’s AI system or take the risk of vanishing from Google search once and for all. Google’s Response On The Scenario Google’s Vice President of government affairs and public policy, Markham Erickson, said that “We want a healthy ecosystem. The 10 blue links serve the ecosystem very well, and it was a simple value proposition. We’re not going to abandon that model But user preferences, and what users want, is also changing. So, instead of factual answers and 10 blue links, they’re increasingly wanting contextual answers and summaries. We want to be able to provide that, too, while at the same time, driving people back to content, valuable content, on the Internet.” Also Read: Tech Layoffs: Google Removes 200 Workers Who Helped In AI Rating, Here Is Why And this is not happening for the first time that Google has been protective towards AI features. The way things are moving forward, publishers can expect a major hit to traffic and business overall, and Google is not going to take any accountability as well. Get Latest News live on Times Now along with Breaking News and Top Headlines from Technology Science and around the world.