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After reporting on the worldwide smartphone market, which saw a marginal 3% growth in Q3 2025, Omdia is now back with the tablet report. The global tablet market continued the upward momentum in Q3 2025, as per the latest report. Though Apple and Samsung are at the top, it’s the Chinese brands that saw a respectable YoY growth. The global tablet market shipped 40 million units in Q3 2025 The global tablet shipments reached 40 million units, which is a growth of 5.1% year-on-year. This marks the seventh consecutive quarter of growth. The growth comes from strong demand across the Middle East and Central Europe, along with strong customer reception in China. Omdia’s research manager, Himani Mukka, adds that in Q3 2025, the tablet market saw seasonal sell-in ahead of the holiday period in the “West and both holiday and 11.11 sales in Asia-Pacific and China.” However, the road ahead doesn’t look very smooth. The sell-in is expected to remain muted and largely flat in Q4 2025, with a similar outlook extending into 2026. It’s Lenovo, which saw a significant YoY growth Speaking of the top five, Apple is in the top spot with 14.3 million shipments, recording a flat YoY growth of 0.4%. Samsung is in the second spot with 6.9 million shipments and a flat 0.1% growth. Lenovo sits in the third spot but saw a significant 23% year-on-year increase and 3.7 million shipments. The growth is apparently a result of the expansion of its commercial tablet business in EMEA. Huawei is in fourth place with 3.2 million units and an 11.5% growth. Xiaomi rounds off the top five with 2.6 million units and a modest 2.3% annual increase. Chromebook shipments reached 4.2 million units The tablet market also benefited from a surge in Chrome tablet shipments to Japan, thanks to the government’s GIGA 2.0 education initiative. The Chromebook shipments reached 4.2 million units, a jump of 3.1% YoY. This growth comes courtesy of renewed momentum in education deployments worldwide. Besides Japan’s GIGA 2.0 project, Chromebook’s adaptation for education is expanding across other markets, especially in Central and Eastern Europe and North America. Lenovo led the Chromebook segment by shipping 1.4 million units and a strong 54.6% year-on-year growth. Acer comes second with 0.8 million shipments and a YoY decline of 34.7%. HP is in the third place, with 0.7 million shipments and a 15.3% annual decline. ASUS secured fourth position with an impressive 58.5% year-on-year growth. Dell rounds out the top five with a 23% annual decline.
