There’s no reason to wait until Black Friday if you’re looking to upgrade your TV. Amazon’s Prime Big Deal Days sale officially kicked off Tuesday, which means the online retailer and its competitors have slashed hundreds (and even thousands) of dollars off some of the year’s top models.
Whether you’re dreaming of a massive 98-inch screen for your media center or just want a solid, affordable upgrade for the guest bedroom, there’s something for every budget.
CNET’s experts are keeping a close eye on the latest deals from top brands, including Samsung, Sony and TCL, so you can save big while the Amazon sale lasts. Plus, we’ll be updating this list to highlight the biggest and best discounts this Prime Day, so check back often.
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Best October Prime Day TV deals
Sony 65-inch BRAVIA 9 QLED mini-LED Google TV: $2,500
This Sony Bravia XR is last year’s model, making it a fantastic option. The picture quality is stellar, the stand is more stable than the newer models and the remote isn’t cluttered with buttons for Crunchyroll and Sony’s LIV streaming platform.
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LG 65-inch C4 Series OLED: $1,297
Thanks to its absolutely stunning OLED display, exceptional contrast and extensive gaming features, the LG C4 Series is our top pick for the overall best TV value this year. It also supports Dolby Vision and Atmos for a truly great user experience. Originally listed at $2,700, you can get it for less than half that right now.
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TCL 85-inch QM8: $1,800
If you’re in the market for a massive screen, this is a deal you won’t want to miss. Our experts named the TCL QM8 as the best TV for the money this year and this 85-inch model is a steal at $700 off. It features a 4K QLED display with HDR10 Plus support for sharp contrast, as well as a 120Hz refresh rate for fluid action.
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Samsung 98-inch Crystal UHD DU9000 TV: $1,598
This massive 98-inch Samsung TV is nearly $900 off, dropping the cost to $1,600. It has a 120Hz refresh rate, object tracking sound lite, 4K upscaling and even a game bar to enhance this TV while you’re gaming.
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Hisense 65-inch QD7 QLED Fire TV: $468
Knock a hundred bucks off this 65-inch 2025 TV with HDR10 Plus, Dolby Vision, Dolby Atmos, a 144Hz refresh rate and the Fire TV platform. It also has Game Mode Pro for the gamers and comes with Alexa built in, as well as a voice remote for easy searching. With a screen this size and so many features, it’s a solid choice for your entertainment hub.
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Samsung 65-inch The Frame QLED TV (2024): $1,200
The Frame is the TV to beat for anyone looking for a TV with a veneer of sophistication. The matte screen and Pantone-Validated color reproduction allows this TV to double as a digital art gallery, cycling through classic art or modern art or even family photos when you’re not glued to YouTube.
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Save $800
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Samsung 100-inch Class Neo QLED QN80F TV: $3,750
This is one of Samsung’s largest and most color-accurate televisions, and the first of the Q80 series to feature mini-LED backlighting for better contrast and overall brightness. If you want a massive theatrical screen, this 100-inch model should do the trick.
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Hisense A7 75-inch 4K smart TV: $450
This 2024 Google TV from Hisense offers a variable refresh rate for a smoother gaming experience and a voice remote with Google Assistant voice commands. The mute button can also turn on closed captioning, for all those whispered scenes between deafening action stunts.
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TCL 55-inch Class QM7K Series QLED Google TV: $570
This Google TV-powered TV combines QLED and OLED techniques to improve blacklighting precision, so blacks stay deep while colors pop. Support for 240Hz variable refresh rate makes this big screen ideal for fast-paced and competitive games.
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LG 65-inch 70A QNED AI TV: $450
LG’s 70A series TVs have a stunning QNED display with a 60Hz refresh rate as well as Gameplay, HDR10 Plus and HLG support for fluid action, vibrant colors and rich blacks. Plus, they have an Alpha 7 AI processor that automatically optimizes picture settings for the ideal viewing experience.
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Hisense 75-inch E6 Cinema Series QLED TV: $530
This QLED TV comes equipped with an AI light sensor to automatically adjust the brightness based on your viewing environment. It comes with a filmmaker mode that allows you to watch movies with the original aspect ratio, frame rate, color and audio.
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Save $270
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Amazon Fire TV 65-inch Omni Mini-LED QLED TV: $900
This 4K smart TV has 768 dimming zones to provide more depth and contrast as you stream your favorite movies, play games or watch sports. It supports voice control with Amazon Alexa, so you can easily change the channel even if you can’t find your remote. It also comes with Dolby Atmos audio and a 144Hz refresh rate for gaming.
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Save $190
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More Prime Day TV deals
TVs under 50 inches:
Insignia 40-inch Fire TV: $95 (save $55). For just under $100, you can grab a TV that offers FHD, smart capabilities and includes LED lighting.
Philips 40-inch Roku TV: $148 (save $76). This modestly sized TV is another excellent choice for bedrooms and dens, and it has the Roku platform built in.
Hisense 40-inch QD4 QLED Fire TV: $160 (save $90). This affordable Fire TV packs a quantum dot display for superior color reproduction and brightness levels.
Amazon 40-inch 2 Series Fire TV: $170 (save $80). This is the most affordable model in Amazon’s lineup, but it still comes with the Alexa Voice Remote.
Pioneer 43-inch LED 4K UHD Smart Xumo TV: $130 (save $60). This model has a 4K UHD resolution, which is pretty impressive for less than $200.
TCL 43-inch Class S4 4K Roku TV: $198 (save $80). It’s equipped with Roku so you can immediately start streaming on a top interface.
TCL 43-inch Q6-Series QLED Google TV: $210 (save $30). This Google TV offers hands-free streaming with Google Assistant.
Samsung 43-inch The Frame TV: $680 (save $218). This TV is ultra-thin, doubles as décor and offers 4K resolution.
TVs 50 to 65 inches:
Insignia 50-inch F50 Series 4K Fire TV: $175 (save $125). Best Buy’s affordable line of TVs just got even more affordable.
Amazon 50-inch 4 Series 4K Fire TV: $260 (save $140). If you like Amazon’s Fire TV range, this ultra HD offering is an excellent smart TV for the price.
Roku 55-inch smart TV 2025: $300. (save $50). This smart TV has a voice remote.
Hisense 55-inch U7 MiniLED TV: $568 (save $732). Bring this Hisense TV home if you’re looking for an affordable way to experience MiniLED technology.
Vizio 65-inch Class Quantum 4K TV: $378 (save $120). Wide-angle viewing provides you with a nice picture no matter where you sit.
Amazon 50-inch Omni Mini-LED QLED TV: $700 (save $120). This QLED model offers better brightness and more vibrant colors compared to basic LED TVs.
Sony 65-inch Bravia 4K OLED TV: $1,298 (save $702). Sony’s OLED TVs are some of the best in the business. The XR8B comes with features that make it great to pair with a PS5.
LG 65-inch C5 OLED TV: $1,500 (save $1,200). Our LG C5 review mentioned waiting for a price drop to buy this TV. The price drop is here and if you’re looking at LG TVs, this model is easy to recommend.
LG 65-inch G5 Series OLED TV: $2,500 (save $900). Our reviewers hailed this absolutely stunning OLED LG TV for having the overall best picture quality of 2025.
Samsung 65-Inch Class OLED S95F 4K TV: $2,600 (save $700). Crisp image quality and best-in-class glare reduction make this one of the best TVs we’ve tested.
TVs over 65 inches:
Samsung 75-inch Frame Pro 4K TV: $2,198 (save $800). Samsung’s anti-reflective coating makes this version of the Frame a must-have, especially if you love the idea of using your TV as decor.
Samsung 77-inch Class S85 Series OLED TV: $1,800 (save $998). Part of Samsung’s 2025 OLED TV lineup, this TV offers dynamic brightness and a sleek, contoured design.
Toshiba 85-inch Class C350 Fire TV: $599 (save $601). This Fire TV supports Dolby Atmos, low-latency audio and variable refresh rate, giving you smooth frames when you need them without wasting energy by constantly running at 240Hz.
TCL 85-inch Q7 4K QLED TV: $1,000 (save $700). A screen this large for $1,000 is a bargain. Bring this TV home for a cinematic experience that many can’t match.
TCL 98-inch Q6 4K QLED TV: $1,300 (save $1,700). Bring this TV home to complete your home theater setup. It also supports AirPlay 2 for seamless integration with your iPhone.
Streaming devices and projectors:
Roku Streaming Stick Plus 2025: $24 (save $16). Bring your favorite media with you on the go with this portable streaming stick.
Amazon Fire TV Stick 4K: $25 (save $25). Stream your favorite movies and TV shows with the latest model of this voice command-enabled remote.
Roku Streambar SE: $70 (save $30). This ultracompact sound bar also has a built-in 4K Roku video streamer.
Anker Nebula Capsule 3 GTV projector: $340 (save $190). This can-sized portable projector has HD resolution and can throw an image of up to 120 inches.
Anker Nebula Cosmos 4K projector: $1,045 (save $955). Get the movie theater experience at home with this stunning 4K projector that boasts up to 2,200 ANSI lumens of brightness.
Is October Prime Day the best time to buy TVs?
Amazon’s October Prime Day event, also known as Prime Big Deal Days, isn’t the biggest TV sale of the year, but it does help that we’re in football season. Some significant savings are out there on select models, which we highlight here.
Additionally, some deals — particularly those outside of Amazon — will linger for a few days afterward the event wraps up. This event is a great time to invest in big-ticket items like TVs, so we’d lean toward getting your order in now if you see a model you like at a good price.
Which retailers offer the best October Prime Day TV deals?
You’re bound to get the best deals from Amazon. However, other retailers like Best Buy and Walmart are offering some excellent counter sales for Prime Day. You’ll also want to check out smaller online-only retailers like Adorama and B&H Photo, as they may be offering some under-the-radar bargains that aren’t being matched elsewhere.
What else is on sale for October Prime Day?
You can find a huge variety of deals across Amazon’s Prime Day sales and from other retailers as part of their counter sales. These include top tech like TVs and laptops, including top brands like Apple and Anker. You’ll also find home goods and big-ticket items like mattresses. It’s also a good time to start holiday shopping. Check out our full roundup of all the best Prime Day deals available.
How we choose the best Prime Day deals
At CNET, we’ve covered shopping events for more than five years, including Black Friday, Prime Day, Memorial Day and countless others. We’ve become skilled at weeding out scams and superficial deals, so you get only the best offers.
When choosing television deals, we look for real discounts, quality reviews and remaining sale time. Our team of devoted experts has tested hundreds of TVs to ensure we’re bringing you the best of the best.
Real discounts mean exactly that. We look at the price history for that product to make sure no brands are inflating prices to make the discount seem more substantial than it is.
Quality reviews and testing are important for any product, but especially for TVs. If you’re unhappy the first time you turn it on, the discount wasn’t worthwhile.
Remaining sale time is a huge part of our vetting process. If a deal seems like it will only be around for a short while or will only be available for the remaining stock, we’ll let you know upfront, so you don’t come back to the deal later only to be disappointed.
How to keep up with the best Prime Day sales
There are a lot of ways to ensure you’re getting the latest scoop on Prime Day offers. The CNET Deals team covers all the best price drops, discounts and deals every day from across the web, highlighting the best offers. We’ll be tracking all the major retailer sales around October Prime Day and sharing the best promotions.
There are plenty of ways to hear from us. One option is to bookmark CNET.com/deals to check out our latest coverage. You can also subscribe to our CNET Cheapskate newsletter for a daily digest of deals delivered to your inbox. Another great option is to sign up for CNET Deals text alerts for curated deals during major shopping events. Remember to add CNET as a preferred Google source on Chrome so you won’t miss any of CNET’s expert tech coverage. Our deals team continually scopes out the best available offers to help ensure the purchases you make all year round will be at the lowest price.