Copyright advertiser
After more than 15 years of helping Irish and global brands grow, Galway-based marketing strategist Kevin Breslin is launching a new consultancy. AiSe, Ireland’s first consultancy focused entirely on helping brands adapt to AI search, will ensure local businesses stay visible in the new world of AI-powered search. Kevin has spent his career helping Irish businesses adapt to change, from the early days of digital marketing to the present rise of AI. As a former head at Revium, an AI sales platform, and a long-time advisor to brands across Ireland, he brings deep strategic knowledge and a practical, no-hype approach to marketing essential for companies adapting to the next phase. He has worked closely with businesses across Galway and beyond, from retail, hospitality and tourism, to legal, education, and B2B industries, helping them modernise their digital strategies and grow sustainably. But now, Kevin says, Irish businesses face a new challenge: being found in a world that’s quickly moving away from just a Google search. “People aren’t just Googling any more. They’re asking ChatGPT, Grok, Meta AI, TikTok and a wide variety of AI models when searching for problems and solutions and they’re trusting the answers,” said Mr Breslin. “If your business isn’t showing up inside these new AI models, you’re invisible.” No longer is success defined by keywords or ad spend alone. Today’s AI models synthesise answers from all corners of the internet into a simple answer for the end user, drawing on structured data, brand reputation, content depth, and contextual signals. Take for example Galway’s hospitality and tourism businesses such as hotels, restaurants and places of experiences, this shift is critical. These are industries that rely on visibility, recommendations, and trust. For people planning trips to Galway or Ireland in general, over 30% of travellers (and growing ) are going to these AI search models and getting entire itineraries planned out for them depending on their requests and interests. This means if your business is not being quoted back to the planner in the AI search, your trade will soon have a massive drop in numbers. Conversely, those that do get quoted in the models will see benefit to a huge upturn in free trusted potential customers that are actively in discovery mode in their planning. “Galway businesses like these thrive on being discovered. But the way people discover has fundamentally changed,” said Breslin. “Businesses need to start thinking differently and acting now to prepare for this change.” What AiSe offers: • AI Search Visibility Audits • Content & Schema Strategy for AI model discovery • Training & Workshops for marketing teams • Digital Footprint Optimisation • Strategy Implementation Support Pilot results show early promise: a West of Ireland client saw a 30% increase in bookings from non-paid channels after aligning their visibility with AI search. AiSe is now offering free consultations to Galway-based businesses looking to understand their current exposure and plan for what’s next. Book today via www.AiSe.ie AiSe. Galway-based. Ireland-focused. AI-aligned. For details see www.AiSe.ie or email [email protected]
