By Ion Axinescu

Copyright euroweeklynews

Axarquia is taking its charm to Paris this September. From September 23 to 25, the Axarquia Tourism Promotion Association (APTA) will present the area at the IFTM Top Resa 2025, one of Europe’s most important travel fairs, held at Porte de Versailles – Hall 1.

APTA will promote the region with a variety of materials, including a French-language fold-out map highlighting all 31 municipalities and five nationally recognised tourist routes in Andalusia. The goal is to attract more French visitors to experience the diverse offerings of Axarquia.

France has become a growing market for Costa del Sol, with frequent flights from Paris, Lyon, and Marseille. Visitors are drawn not only to the region’s sun and beaches, but also to its cultural, culinary, rural, and nature tourism. Highlights include the natural beauty of the Sierras de Tejeda, Almijara, and Alhama Natural Park, alongside spectacular historic towns and local gastronomy.

The previous edition of IFTM Top Resa welcomed over 32,000 tourism professionals, 1,500 brands, and representatives from 170 destinations worldwide. It is now an essential platform for networking and promotion. Participation gives Axarquia a prime opportunity to solidify its reputation among French travel agents, tour operators, and international tourism companies.

APTA aims to turn curiosity for the region into visits, making Axarquia a must-see destination in southern Spain. The French market, dynamic and growing, could become one of the region’s most loyal tourist bases in the coming years.

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