Copyright Adweek
Digital agency Huge announced Josh Campo will join as its new CEO, effective Jan. 1. In the role, Campo will focus on expanding Huge’s global footprint and deepening its capabilities around AI, design, and technology, according to the agency. He succeeds Lisa De Bonis, who will remain on board in an advisory role through the end of 2025 to support the transition. “Josh brings the perfect mix of creative vision, operational rigor, and deep industry expertise,” said Jim Coleman, executive chairman of Huge, in a statement. “His leadership will be instrumental as we double down on our commitment to building intelligent, people-centered experiences — where creativity and technology meet to deliver meaningful, personalized work that drives real impact.” Campo joins from Publicis agency Razorfish, where he was CEO for the past five years. He joined Publicis Groupe through its acquisition of Sapient in 2014 and held various leadership roles at the digital transformation unit before joining Razorfish in 2019, when Publicis revived the agency as a standalone brand. Razorfish elevated then-president Dani Mariano to U.S. CEO in July, when Campo announced his departure. In a statement, Campo said he has long admired Huge for its “fearless ideas” and “purpose-driven innovation.” “In today’s market, building products and experiences that connect with people on a human level is critical for the survival of brands,” he said, adding that Huge is well positioned to combine “strategic design, data-driven creativity, and cutting-edge technology to solve real-world business problems.” Post-IPG era Campo will start at Huge one year into its ownership by private equity group AEA Investors. The firm bought the digital agency from its previous owner, Interpublic Group (IPG), in December 2024. As part of the transaction, AEA merged Huge with another customer experience agency in its portfolio, Hero Digital, to create what it described as a scaled “experience transformation business.” Huge was founded in 1999, and has clients including Google, McDonald’s, NBCUniversal, and Nike. IPG acquired a $40 million stake in Huge in 2008.
