Copyright Fast Company
Most people think of weather as just a forecast on their mobile phone—but it’s so much more. Weather impacts every industry, from logistics and operations to marketing and customer experience. Yet many organizations fail to leverage climate intelligence strategically. This Fast Company Innovation Festival panel explored how accurate weather forecasting, powered by cutting-edge technology and human expertise, can create competitive advantage for all kinds of companies—from finance to defense to infrastructure and health. The discussion broke down how the world’s most accurate forecasts are built, why accuracy matters, and how forward-thinking leaders across industries are integrating weather intelligence to boost their bottom line.
