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Integrated growth agency First Sight has bagged the performance marketing mandate for Killer Jeans. Speaking on the partnership, Akshay Khirodwala and Deepak Khirodwala of First Sight, said: “Killer Jeans is a legacy Indian brand that continues to inspire fashion across generations. Our goal is to accelerate its digital momentum through full-funnel performance marketing and data-backed decision-making, building a sustainable growth engine for its D2C business.” Added Pankaj from Killer Jeans: “We were looking for a partner that not only understands performance but also brand storytelling. First Sight’s proven expertise across multiple high-growth brands made them the right fit to take Killer’s digital presence to the next level.”
