By Kinnari Thakker
Copyright yourstory
Impact is built on trust, a force far stronger than access, and this is a conversation that rings true across the larger fintech landscape.
From access to impact
Over the past decade, India has built one of the most vibrant fintech ecosystems in the world. With over 10,000 active companies we are today, the 3rd largest in the world and approaching a trillion dollars in value by 2032, India has shown up as a major player in digital finance. From UPI to neobanks, we have access to everything.
But here lies the paradox: more access has not translated into greater financial security. People have never had more apps, e-wallets, or investment platforms, yet financial anxiety remains as high as ever. Scale has been achieved. Real impact has not.
The fintech paradox
Fintech growth has long been measured in downloads, transactions, and active user counts. These numbers may matter to companies, but consumers use a different yardstick: peace of mind and clarity.
If access alone solved financial stress, anxiety would have dropped years ago. Instead, technology has advanced faster than human emotions and behaviours can adapt. Products are built for efficiency and speed, but people don’t live by metrics; they live by feelings, fears, and aspirations.
Why scale is not enough
The first chapter of India’s fintech story was about democratising access. The next chapter must be about measurable improvement in people’s financial health.
Progress can no longer be defined only by usage. It must be defined by outcomes: Do users feel less anxious? Do they have clarity about their goals? Do they have the resilience to withstand life’s uncertainties?
What’s missing: empathy
All fintech apps are built for transactions and perhaps engagement, but people live by emotions and feelings. Apps tell you how much you saved, but they don’t holistically look at whether you’re on the right track to fund your child’s education or start your own business. They give you credit within 10 minutes, but they do not solve for how you feel once you’ve taken it and now carry that weight on your shoulders.
This is the missing link: empathy. Without it, fintech risks designing for idealised users (rational, disciplined, worry-free) instead of real people who are imperfect, anxious, and uncertain.
The role of AI in bridging this gap
AI is redefining financial services, amongst others, with intelligence, personalisation, and automation. It has the potential to interpret patterns, suggest actions, connect with any user that speaks any language and personalise their financial planning at the speed and scale that is impossible for human advisors. This is an important problem that it will solve, making users feel supported and not overwhelmed.
But AI is just a tool; real impact comes from when it merges with empathic design that deeply understands human behaviour and limitations. Real impact will be seen when technology connects with people and allows them to feel seen, heard, understood and more in control.
Real humans, not ideal users
Life, as we know, is unpredictable; jobs change, family dynamics get complex, and crises emerge. But most products in the market today are designed for users who behave rationally, save religiously, invest faithfully, and spend wisely. The big opportunity for AI today is to design for imperfection, thus creating products that are flexible, adaptive, and forgiving.
Four pillars for fintech companies
The next generation of fintech companies must be based on these four key pillars.
The first is clarity: simply letting people know where they stand, straightforward and honest. The second is affordance, allowing them to make decisions and take action. The third is building confidence, which solves deep financial worries and fear, which consumes everyone in our country today. The fourth is continuity, the foresight, planning and ability to bounce back from life’s ups and downs, which are a symptom of living a meaningful and fulfilling life.
India is a global leader in fintech scale and innovation; the next leap must be about building improved financial health for people. If the last decade was about connecting billions to the internet, to financial systems, and to better access to tools, the next must be about ensuring that they feel safe and supported and are better for it.
The future of fintech, I believe, will be defined by something more human: people who go to bed at night with the confidence that their money and future are being cared for.
(Edited by Kanishk Singh) (Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)
