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The Winter Olympics are less than 100 days away, and for Figs, this moment has been years in the making. After spending millions of dollars to outfit the Team USA Medical Team with its first ever official uniform in Paris, the Santa Monica, California-based company will be outfitting more than 150 health care professionals working onsite at the 2026 Olympic and Paralympic Winter Games, which will take place this February and March in Milan and Cortina d’Ampezzo, Italy. Each member of the Team USA Medical staff will get a kit with red, white, and blue scrubs, knitwear, outerwear, scarves, and gloves. As part of the collection, the brand will be bringing back some of its most popular items from the Paris games, including its stadium jacket, scrub leggings, and scrub jumpsuit, as well as unveiling new fabrications to withstand the freezing temperatures and windy conditions in the Alps. “We really leveled up in this games,” says Figs co-founder and CEO Trina Spear, who spoke to Inc. in an exclusive interview. “We’re not inside of a hospital. We’re on a ski mountain, having that be warm and technical, but also really comfortable…It straddles both worlds.” Spear launched Figs with her co-founder Heather Hasson back in 2013 and upended the scrubs market with a vision of turning an interchangeable commodity into a consumer brand. With more tailored fits, fashionable shapes, and a direct-to-consumer model, the $1.32 billion company built a cult following and went public in 2021. This new limited-edition collection, designed for Team USA, is part of the company’s larger bet on sports medicine as a platform. Figs has a multi-year partnership with the United States Olympic & Paralympic Committee—one that extends through the 2028 Summer Olympics in Los Angeles, which Spear predicts will be “one of the biggest summer games ever.” Figs plans to construct a dedicated area for the medical team at the Team USA welcome house. This team HQ will also feature Nike and Ralph Lauren-branded spaces for athletes, who include household names and gold medalists, such as Lindsey Vonn, Chloe Kim, and Mikaela Shiffrin. “It takes an entire medical team to build these bodies that break records,” says Spear. “These are the people that are actually making it, so that Lindsey Vonn can go win a medal at age 41.” The goal of the Olympic partnership goes beyond KPIs, says Spear. She wants the Figs uniforms and space to celebrate the people “doing the world’s most important work on the world’s biggest stage” and hopefully inspire the next generation of doctors, nurses, and health care workers. “We’re building something really sustainable that hopefully will inspire other countries to outfit their medical teams in a similar way. This should be the standard, not the exception,” says Spear. For the non-Olympians, the Team USA-inspired collection will be available for purchase online and at Figs’s community hub stores in New York, Los Angeles, Chicago, Houston, and Philadelphia starting in January.
