Copyright Variety
Field & Stream, the outdoor lifestyle brand whose owners include country singer-songwriters Morgan Wallen and Eric Church, is wading into the streaming TV era. Field & Stream and media company Outdoor America inked a strategic partnership under which Outdoor America’s free ad-supported streaming television (FAST) channel will be rebranded as Field & Stream TV in late January 2026. The two companies also plan to launch it as a broadcast channel, with details to be announced. Wallen and Church were part of the investor group that acquired Field & Stream’s assets in 2024. The launch of Field & Stream TV is the next extension of the company’s media footprint, adding a 24-hour television network to its print publication, website, social platforms and podcasts. The rebranded channel will feature “exclusive new content, original series and special programming, offering sponsors the largest combined audience reach in outdoor media,” the companies said. The Field & Stream TV channel will develop original programming in collaboration with “leading outdoor storytellers, top sports producers and music partners” — including Wallen and Church — spanning hunting, fishing, camping and outdoor cooking, according to the companies. Field & Stream said it will host a launch event for the channel at the 2026 SHOT Show, where execs plan to unveil Field & Stream TV’s flagship original programming and production partners. The SHOT (Shooting, Hunting and Outdoor Trade) Show, operated by the Firearm Industry Trade Association, is being held Jan. 20-23, 2026, in Las Vegas. Currently, the Outdoor America FAST TV channel is available on smart TV platforms including Samsung TV+, Vizio WatchFree+, LG Channels and TCLtv+; and streaming devices Roku, Amazon Fire TV, Apple TV and Google Chromecast. “We’re thrilled to partner with the Outdoor America team to launch Field & Stream TV with a powerful and immediate distribution footprint,” Field & Stream president Doug McNamee said in a statement. “This partnership allows us to tell more stories that celebrate life outdoors — through new, exclusive programming and an unmatched ability to reach audiences and sponsors across every channel. It’s a defining step in Field & Stream’s continued evolution.” Nick Rhodes, CEO of Outdoor America Holdings, added: “The Field & Stream name represents the gold standard of authenticity in the outdoors. Together, we’re building a world-class outdoor lifestyle network with premium programming, dynamic partnerships, and a global vision.” Field & Stream, whose origins dated back to 1871, has taught generations how to “hunt and fish, to camp and explore, to survive and thrive in the outdoors — all while leading the charge to conserve and fight for wildlife and wild places,” the company says. Under the new ownership, Field & Stream has relaunched a print publication and introduced a membership community, co-branded and licensed product lines, and experiential brand extensions including a “modern and affordable lifestyle lodge concept.”
