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A source with close knowledge of the matter said that Publicis and WPP were the final two agencies in the pitch. WPP Media’s Mindshare previously held the bulk of the business. Unilever’s ice cream division, which also includes brands like Breyers and Klondike, spent a combined $34 million on media in 2024, per data from COMvergence. ADWEEK understands Omnicom, which won some of Unilever’s media business in its 2024 review, also handled some buying and planning for the unit.
