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A former NASCAR employee Milad Radman, who announced that his job at the company had been cut. The post shared on X gave details about his exit, his gratitude toward the organization, and his plans to continue working in the motorsport industry.The post was made by Milad Radman, better known online as RealRadman, a well-known content creator who has built a strong following among NASCAR fans. His video and message explained how his role at the company was recently removed and how he is now looking for new opportunities.In his post, Radman wrote that his position at NASCAR was eliminated earlier in the week. He thanked the company’s leadership for the chance to work there and spoke highly of the people who support the sport.“There are so many great people that work for the sport that I’ve quite literally been involved with my entire life, and it was a privilege to be with the company this season,” he said.Radman added that he is “open to any opportunities within the industry,” signaling that he wishes to continue his career in motorsports. He also thanked his supporters on YouTube, where his channel RealRadman has around 92,500 subscribers. According to his LinkedIn profile, Radman joined NASCAR in January 2025 as a Digital Platform Coordinator, a role he held for ten months.Based in Charlotte, North Carolina, he worked on digital operations for the company. His duties included managing NASCAR’s websites and mobile apps, helping with live streaming, and handling digital issues during race weekends.Before joining NASCAR, Radman had already had a strong online presence. He started his YouTube channel in 2016 and turned it into a profitable stream of revenue, earning between $1,000 and $5,000 per month through ad revenue.Radman describes himself as a “results-driven content creator” with experience in media, operations, and fan engagement. He has also worked with the University of Florida Athletic Association, helping run major events and improve the fan experience.Brian Herbst on NASCAR’s media strategy that never took offAs NASCAR deals with its ongoing legal matters, Executive Vice President and Chief Media & Revenue Officer Brian Herbst has looked back on an earlier plan that never moved forward. In 2019, NASCAR considered teaming up with the IndyCar Series to present a joint media rights package. The idea was to raise the value of both organizations’ TV deals and make NASCAR a stronger player in the sports media market.cDuring the mid-to-late 2010s, NASCAR saw its television viewership drop. Many within the sport worried it was losing its place among the top U.S. leagues like the NFL and NBA. To address this, NASCAR looked at different strategies to boost attention and revenue. One of those ideas was a shared media deal with IndyCar. Reporter Matt Weaver shared details of this on X, quoting Herbst, “NASCAR EVP and Chief Media & Revenue Officer Brian Herbst explored a scenario in May 2019 where NASCAR and IndyCar could try to package their TV deals together to maximize revenue. It ‘never got off the ground,’ Herbst says.”Even though the plan didn’t happen, NASCAR continued testing new approaches. It introduced races at new venues like the Los Angeles Memorial Coliseum and the Chicago Street Course. Both events have since been discontinued, but they showed NASCAR’s efforts to find new ways to engage fans and improve its presence. The upcoming races at Bowman Gray Stadium and the planned San Diego street course at Naval Base Coronado are part of that same approach. In recent years, NASCAR has reached a major milestone with a $7.7 billion media rights deal for the 2025–2031 seasons. The Cup Series will now be broadcast by Fox, NBC, Amazon, and Warner Bros. Discovery. The Xfinity Series will continue on The CW Network, while the Craftsman Truck Series remains with FS1.
