By Our Staff

Copyright mxmindia

Euler Motors has announced the launch of its new brand campaign, ‘Ton Tana Ton’ for its one-tonne payload electric cargo vehicle. The campaign has been conceptualized by Hakuhodo India.

Said Pallavi Arora, AGM – Marketing, Euler Motors: “With Euler Turbo EV 1000, we wanted to address the long-standing myth that electric vehicles can’t handle high payloads or demanding roads. Choosing a song wasn’t just a creative choice; it was a strategic one. By reimagining an iconic track that already lives in the hearts of millions, we aim to create instant recognition, pride, and recall. Ton Tana Ton isn’t just a catchy tune – it’s a rallying cry for drivers and fleet owners to see EVs as stronger, smarter, and more profitable partners in their everyday business.”