By News Karnataka
Copyright newskarnataka
Secunderabad: Actress, entrepreneur, and mentor Ester Noronha will be honoured with the Gajendra Purshkar Business Excellence Award at the upcoming South India Makeover Awards (SIMA) 2025. The event, organised by Beyond Beauty Network (BBN), is scheduled to take place on Saturday, September 13, 2025, at Classic Gardens, Secunderabad, Telangana.
The South India Makeover Awards, popularly known as SIMA, are among the region’s most prestigious recognition platforms celebrating excellence in the beauty, wellness, fashion, and business sectors.
Ester Noronha as celebrity guest
Ester Noronha, a well-known heroine in Telugu and Indian cinema, is also a dynamic entrepreneur and mentor. She is the Founder and Director of Frimousse – Salon & Spa (Only for Women), and her entrepreneurial journey has been an inspiration for many women balancing careers in both the entertainment and business worlds.
At SIMA 2025, she will not only receive the Business Excellence Gajendra Purshkar but also grace the ceremony as a celebrity guest, interacting with industry leaders, entrepreneurs, and makeover professionals from across South India.
Event details
Date: Saturday, 13th September 2025
Venue: Classic Gardens, Secunderabad, Telangana
Organiser: Beyond Beauty Network (BBN)
Celebrity Guest: Ester Noronha
Gifting Partner: Frimousse (Salon, Make-up Studio & Academy)
The gala evening is expected to bring together renowned names from the makeover, wellness, and fashion industries, celebrating innovation, creativity, and entrepreneurial spirit.
Honouring business excellence
The Gajendra Purshkar Business Excellence Award is conferred upon individuals who have not only excelled in their respective professions but also demonstrated leadership, mentorship, and a vision for empowering others. By recognising entrepreneurs like Ester Noronha, SIMA aims to highlight stories of determination and success that inspire the next generation of business leaders.
About SIMA 2025
The South India Makeover Awards are designed to acknowledge the outstanding contributions of professionals and entrepreneurs in the fields of makeover, beauty, fashion, wellness, and lifestyle. With participants and honourees from across South India, the platform has become a symbol of creativity, excellence, and empowerment.
The 2025 edition, hosted in Secunderabad, will include multiple award categories, live performances, networking sessions, and recognition ceremonies. It promises to be an evening of glamour, celebration, and recognition of achievements across diverse fields.
Ester Noronha’s journey
Ester Noronha has carved a niche for herself in the entertainment industry, featuring in films across languages, while also stepping into entrepreneurship with Frimousse — a salon and spa brand dedicated exclusively to women. Her ability to balance both entertainment and business makes her a role model for aspiring women professionals.
As a mentor, she has consistently supported emerging talent, sharing her experiences and guiding young entrepreneurs to build sustainable careers in the makeover and wellness sectors. Her recognition at SIMA 2025 reinforces her stature as both an artist and a business leader.
With the South India Makeover Awards (SIMA) 2025 promising to be a grand celebration of creativity and business excellence, Ester Noronha’s recognition with the Gajendra Purshkar marks a proud moment not just for her but also for women entrepreneurs making waves in the makeover and lifestyle industries.
