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Voice of Industry, Commerce and Entrepreneurship From indoors to industry Without ignition, there’s no recognition. Compete with the competent and against a standard of excellence. Entrepreneurship is about undertaking responsibilities as well as overtaking possibilities. Possibilities are responsibilities. Entrepreneurship is not merely about starting a business, it is about undertaking a journey filled with innovation, resilience, and purposeful action. It is the ability to turn ideas into opportunities and opportunities into impact. Yet, in a world saturated with voices, ventures, and visions, what truly sets one entrepreneur apart from another is not just creativity but clarity, courage, and consistency. “Overtaking is allowed when your undertaking is loud.” – thinkUP This statement carries a profound message for anyone on the entrepreneurial path. It suggests that progress, recognition, and success do not come by wishful thinking but by visible, tangible, and excellent commitment to one’s craft. In essence, when your work speaks volumes, you naturally move ahead of those who remain silent or stagnant. Understanding Entrepreneurial Undertaking The word undertaking signifies responsibility and resolve. An entrepreneurial undertaking is therefore the conscious commitment to pursue a vision that meets human needs through value creation. It involves identifying a gap, developing a solution, and persistently executing that solution in a way that creates impact and sustains growth. Entrepreneurs are not passive dreamers; they are active doers. Their undertakings are born from conviction and backed by action. Every great business – Apple, Dangote Group, Flutterwave, Tesla, or Amazon- began as an undertaking: an idea daringly pursued against all odds. However, not every undertaking makes an impact. What distinguishes the loud from the lost is the depth of purpose and excellence in execution. A loud undertaking is not one that merely makes noise; it is one that makes news, makes sense, and makes progress. The Meaning of “Loud” in Entrepreneurship In the context of entrepreneurship, “loud” doesn’t mean boastful or showy. It refers to visibility through value. A loud undertaking is one that cannot be ignored because it speaks through innovation, integrity, and influence. When your undertaking is loud: • Your product solves a real problem. • Your brand communicates trust and excellence. • Your actions are consistent with your mission. • Your growth becomes visible and measurable. • Your story inspires others. A loud undertaking is the kind that forces the world to pay attention, not because you shout, but because your work speaks for itself. It is excellence amplified by consistency. In business, there are two types of entrepreneurs: those who announce what they plan to do, and those whose results announce them. The second group overtakes the first, not by speed but by substance. Indeed, “overtaking is allowed when your undertaking is loud.” The Power of Purposeful Undertaking Purpose is the engine that drives every loud undertaking. Without purpose, business becomes routine; with purpose, it becomes a revolution. Purpose gives entrepreneurs the energy to wake up early, persist under pressure, and remain committed to long-term goals. Every great undertaking begins with a why. Why are you doing what you do? Why should anyone care? Why does it matter? When your why is strong, your undertaking becomes significant. And when significance meets excellence, visibility follows naturally. True entrepreneurs deploy resources only when the purpose of a thing is deep and independent of them. For example: • Elon Musk’s loud undertaking is not just building cars – it is advancing sustainable energy. • Aliko Dangote’s undertaking is not only about cement – it is about transforming Africa’s industrial capacity. • Ibukun Awosika’s undertaking is not just business – it is about empowering women in enterprise. Their undertakings are loud because they are purpose-driven, impact-oriented, and relentlessly executed. The Three Pillars of a Loud Undertaking To make your undertaking loud in today’s competitive landscape, three core elements must be in place: innovation (solution), execution (system), and communication (sustainability). a. Innovation: Think Differently Every loud undertaking begins with a fresh idea or a better way of doing things. Innovation is not necessarily invention; it is improvement with intention. It’s about seeing possibilities where others see problems. To innovate effectively: • Study your environment and spot gaps. • Embrace creativity and experimentation. • Anticipate future trends. • Adapt to change quickly. Innovation makes your undertaking distinct, and distinctiveness draws attention. In entrepreneurship, uniqueness is the volume knob of visibility. b. Execution: Do It Diligently Ideas are cheap; execution is expensive. What separates successful entrepreneurs from the rest is their capacity to execute with discipline and detail. Loud undertakings are not built overnight – they are the result of sustained excellence over time. Execution requires: • Strategic planning • Time management • Financial prudence • Team coordination • Relentless improvement When execution aligns with vision, success is inevitable. It is said, “The world steps aside for the man who knows where he is going.” In business, the world also listens to the entrepreneur whose undertaking is executed with passion and precision. c. Communication: Tell Your Story Even the most powerful undertaking must be communicated effectively. Many entrepreneurs fail not because their ideas lack merit, but because their message lacks clarity. A loud undertaking uses storytelling, branding, and digital platforms to echo its value to the world. Effective communication in entrepreneurship involves: • Building a compelling brand identity. • Leveraging social media wisely. • Sharing authentic success stories. • Engaging customers and communities. • Maintaining transparency and trust. Your communication should not exaggerate your worth; it should express it. When your story aligns with your service, your business becomes unforgettable. Overcoming the Silence: Barriers to Loud Undertakings Some entrepreneurs remain silent not by choice but by challenge. Their undertakings are weakly heard because of obstacles such as: • Fear of failure • Lack of funding (An innovation not funded will be found dead). • Poor branding or marketing • Inconsistent quality • Limited networks To overcome these, an entrepreneur must amplify effort and credibility. Start where you are, use what you have, and grow steadily. The digital economy now allows even small voices to reach global audiences, through consistent value creation. The loudness of your undertaking is not measured by your startup capital but by your startup commitment. Remember, many global giants started small but thought large. Poverty is not about money, it is about thinking small. Overtaking as the Reward of Diligence “Overtaking is allowed” is not a call to unhealthy competition, it is a call to excellence-driven distinction. In the marketplace, there is room at the top for those whose undertakings are impactful and visible. When you refine your craft, you naturally rise above the noise. Your overtaking becomes effortless because your work demands attention. Overtaking, therefore, is not about speed; it’s about substance. It is the natural reward for those whose undertaking is too strong to be ignored. As Proverbs 22:29 puts it: “Seest thou a man diligent in his business? he shall stand before kings; he shall not stand before mean men.” Excellence always finds its platform. Making Your Undertaking Loud To make your undertaking loud: 1. Clarify your vision – Know what you stand for. 2. Commit to excellence – Deliver beyond expectations. 3. Build credibility – Keep promises and value integrity. 4. Network strategically – Connect with mentors, peers, and partners. 5. Stay consistent – Small daily progress compounds into greatness. 6. Leverage digital visibility – Use technology to amplify your brand. 7. Serve genuinely – Impact is the loudest form of publicity. When you operate by these principles, your name becomes synonymous with quality and influence. You won’t need to chase recognition; recognition will chase you. Be Loud with Your Light Entrepreneurship is a divine calling to create, contribute, and conquer challenges. The world doesn’t reward silence – it rewards significance. Your undertaking must not be hidden; it must shine with clarity, quality, and courage. So, let your vision speak, let your results echo, and let your excellence resound. For truly, “Overtaking is allowed when your undertaking is loud.” Your undertaking is your “VoICE” (Voice of Industry, Commerce and Entrepreneurship). Make it loud enough to be heard across generations.
