Edgewell divests unit behind Stayfree, Playtex to Sweden's Essity for $340 million
Edgewell divests unit behind Stayfree, Playtex to Sweden's Essity for $340 million
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Edgewell divests unit behind Stayfree, Playtex to Sweden's Essity for $340 million

🕒︎ 2025-11-12

Copyright Reuters

Edgewell divests unit behind Stayfree, Playtex to Sweden's Essity for $340 million

The company, whose sunscreen brands include Banana Boat and Hawaiian Tropic, said the divestment would help the firm focus on its core categories and strengthen its financial position. Sign up here. American personal care companies have been pressured by the Trump administration's ever-changing tariff policies, especially on goods imported from China, a major supplier for chemicals used in beauty products. In August, Edgewell cut its annual profit outlook and missed third-quarter sales and profit estimates against this tough backdrop for consumer spending in the U.S. The company expects an impact of 40 cents to 50 cents in adjusted profit on an annualized basis from the sale of the unit, which will help Essity expand its market share in the U.S. market. The deal, which is expected to close in the first quarter of 2026, comes weeks after Essity said it would undertake cost-cutting measures amid a weak consumer environment, which would include an unspecified number of job cuts and a split of its tissue business from its personal care unit. Reporting by Prerna Bedi in Bengaluru; Editing by Alan Barona

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