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EA Sports and the NFL announced today that they have extended their long-standing partnership. For gamers, this means that EA will continue to develop and release Madden NFL games at least through 2030. The extension was announced in a press release shared with Shacknews. While the announcement only refers to it as a “multi-year deal,” NFL reporter Ari Meirov reported that the deal runs through 2030. “EA SPORTS and the NFL have built one of the most iconic partnerships in all of sports and entertainment, and we see so much opportunity ahead to deliver for football fans everywhere,” said Cam Weber, President of EA Sports. “With more than 2 billion games of Madden NFL played each year, the global community of football fans connecting through play has never been bigger. Together with the NFL, we will continue to shape the interactive future of football – expanding Madden NFL, growing College Football, and creating new breakthrough experiences for the next generation of fans.” The announcement also confirms that this partnership will impact experiences within the College Football games. I referenced the ongoing partnership between EA Sports and the NFL, as well as a potential extension, in our review of Madden NFL 26.
