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Dulcoflex, the laxative brand, has launched a campaign termed as ‘kNOw Constipation’. The campaign aims at normalising conversations around constipation. Talking about the =campaign, Nupur Gurbaxani, Head of Brand & Innovation, Opella CHC India said: “Campaigns around constipation usually centers around men and often ends up ridiculing the sufferer, hence trivializing a very real health issue. In line with our mission to make healthcare as simple and accessible it should be, our ‘kNow constipation’ campaign aims to break the barrier, and we want women to lead the conversations & be the change agent that normalizes constipation in society. Because only when we understand constipation will be know how to prevent it and address it right.”
