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    Dr Reddy’s Labs appoints Gayatri Prabhu as Head Digital Marketing (Emerging Markets)

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    By Ruchika Sharma

    Copyright medicaldialogues

    Dr Reddy's Labs appoints Gayatri Prabhu as Head Digital Marketing (Emerging Markets)

    Hyderabad: Dr Reddy’s Labs has appointed Gayatri Prabhu as Head Digital Marketing (Emerging Markets).Gayatri is a result-driven Digital Professional with 20 plus years of experience in driving Innovation, Digital Transformation and Business growth across Banking, Insurance and Pharma industry. She specialises in the areas of Transforming Offline Business to Digital, with key focus on New Customer Acquisition, Retention and Loyalty of Existing Customers, Customer Experience Management on Web, Mobile, Bots, Social Media, CRM, Marketing Automation and Analytics. She hold a master’s degree specializing in Marketing Management from NMIMS and a certification in ‘Leadership in Artificial Intelligence’ from ISB.Prior to joining Dr Reddy’s Labs, Gayatri served as Head of Omnichannel & Digital Transformation at Sanofi. Her earlier roles include positions at Mahindra Insurance Brokers Limited, SBI General Insurance, HDFC ERGO General Insurance, and ICICI Bank.Read also: Dr Reddy’s Labs receives positive EMA Committee opinion for proposed biosimilar of Prolia, XgevaEstablished in 1984, Dr. Reddy’s Laboratories Ltd. is a global pharmaceutical company headquartered in Hyderabad, India. The Company offers a portfolio of products and services including APIs, generics, branded generics, biosimilars and OTC. Its major therapeutic areas of focus are gastrointestinal, cardiovascular, diabetology, oncology, pain management and dermatology. Dr Reddy’s Labs major markets include – USA, India, Russia & CIS countries, China, Brazil and Europe. Read also: Dr Reddy’s Secures CDSCO Panel Approval to Import, Market Olutasidenib for AML

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