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Let’s talk about your most valuable marketing asset, your customer list. If your entire connection to customers lives on social media, you could be in trouble. Platforms change, accounts get restricted – and just like that, you lose access to your audience. Too many Kiwi businesses are investing time and money into content they don’t own. It’s like building a dream home on someone else’s land. Your email list, though? That’s yours. It’s a direct, permission-based line to people who actually want to hear from you. No algorithm – just connection. If you’ve been relying too heavily on social for sales, or letting your email list go cold, now’s the time to fix it. Email marketing builds trust, drives action and supports long-term growth. At The Marketing Baker, we help businesses create strong, sustainable strategies that last. Let’s get your marketing foundations sorted. Get in touch with us today! https://marketingbaker.com/ or candice@marketingbaker.com
