Copyright Variety
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Disney is going full throttle into Formula 1. As part of the newly announced multi-year “Fuel the Magic” collaboration between the two global powerhouses, Disney Store is debuting its first F1-themed capsule collection this week — a 25-piece drop that blends the prestige of the motorsport with the legacy characters of Mickey & Friends. Launching Nov. 8 online at DisneyStore.com and in person at the F1 Las Vegas Hub inside the Venetian Resort, the line serves as the first consumer product expression of the Disney-F1 deal, which will roll out across content, experiences and merchandise through the 2027 season. Designed by Disney Consumer Products’ in-house team and led by Bobby Kim — the former Hundreds co-founder who now serves as VP of Creative — the collection adopts a red, black and white palette shared by both Mickey Mouse and Formula 1. Apparel, accessories and collectibles lean into racing cues: checkerboard trims reinterpreted as fashion accents, track-shaped graphics, athletic silhouettes and an aerodynamic, slightly edgier version of Mickey built specifically for this universe. “He was meant to look fast,” Kim tells Variety. “Not retro, not nostalgic — more sleek, more premium, more in line with the F1 aesthetic.” That balance of heritage and futurism also appealed to Formula 1’s Las Vegas team. “This isn’t just merch — it’s an F1 lifestyle line,” Collette Gangemi, VP of Consumer Products for the Las Vegas Grand Prix, said in a statement. “We wanted the adrenaline and prestige of the sport, the neon energy of Vegas and the universal charm of Disney, all in one collection.” The launch is timed to the sport’s splashiest U.S. stop: the Las Vegas Grand Prix, where Mickey & Friends will make an appearance during a special pit-lane walk for select grandstand ticket-holders. It’s one of several activations planned under the “Fuel the Magic” banner, a campaign Disney and F1 say is designed to bring fans “closer to the magic” through race-week programming, premium product and crossover storytelling.
