By The Independent
Copyright independent
Cutting through digital noise to reach customers is a core ambition for ecommerce and online retail businesses and a challenge Omnisend can help solve.
The company’s all-in-one email marketing solution lets business owners and marketeers enhance how they connect with their target audience to establish deeper and more loyal customer relationships.
Trusted by more than 150,000 brands, according to Omnisend’s own analysis from 2023 and 2024, every dollar spent with them can lead to an average return of $68 for businesses using their paid plans for email, SMS, and push campaigns and automations .
Omnisend is an omnichannel marketing automation platform designed for ecommerce businesses. It helps small and medium businesses and start-ups manage communications and marketing messages for email, SMS, push notifications, and other channels all within a single platform.
Business owners can use a variety of tools to grow their email list, including customisable signup forms, pop-ups, and landing pages. It also lets them segment audience marketing based on various factors such as shopping behaviour, engagement, and purchase history to ensure messaging is more targeted.
Any templates or tools can be customised by users to help provide more personalised messaging to drive sales.
Omnisend provides users with different tools to redefine how businesses connect with their audience and market products.
Collect signups, gamify your email capture, or launch a special campaign with a sleek landing page, all possible with Omnisend’s intuitive to use forms.
Omnisend offers users pre-built messaging from welcome series, abandoned cart recovery, and post-purchase follow-ups. Timing and text for each can be customised by businesses for global audiences to ensure it aligns with their wider marketing strategy.
Omnisend helps business owners create multi-platform on-brand campaigns that reach customers and generate sales more consistently. Email is used for visual content, new products and special offers while SMS can be utilised for more time-sensitive offers. Push notifications can be utilised for shorter and highly targeted messaging.
Alongside the platform, Omnisend offers a range of benefits for customers including different packages and round-the-clock support.
Omnisend’s team is available via live chat and email to provide users with constant assistance, ensuring solutions to any issues regardless of the time or day. This availability can be beneficial for those retailers launching global or more time-sensitive campaigns.
Omnisend offers different pricing packages to suit businesses of all sizes, including a free tier for those wanting to test out the platform before committing.
The most suitable package depends on email volume, numbers of contacts and more with all plans including features such as popups, landing pages, sign up forms, list cleaning tool, and reports.
Omnisend is compatible with a wide-range of ecommerce platforms including Shopify, WooCommerce and BigCommerce among others. If your platform isn’t listed, you’ll need to connect via API with instructions to follow included in your Omnisend account.
From email to SMS and push messages, Omnisend’s reports offer accessible findings for any time period to help users review what marketing messages work with an audience.
Business owners can stack and compare campaigns and flows side by side to see what’s performing best while deliverability monitoring ensures you can review and fix any messaging issues.
Processes can be enhanced by Omnisend’s AI technology that allows users to generate and tailor subject lines, email copy and brand assets to suit their audiences. Alongside elevating the content creation process, it can also help personalise messaging for greater results and more sales.
