Copyright Deadline

The Dick Wolf-backed generative entertainment firm Wolf Games has raised $9 million in Series A funding and formed a partnership with NBCUniversal. The funding round was led by Main Street Advisors. The round includes participation from pioneering executives Maverick Carter and Tom Werner, and artist Rashid Johnson, alongside returning investors Dick Wolf, Jimmy Iovine, and Paul Wachter. In the teaming with NBCU, Wolf Games will explore building immersive games to expand familiar IP using Wolf’s proprietary game engine. Wolf’s platform is engineered to enhance the creation process for narrative games with a deep understanding of story logic, character integrity, and world-building. The Law & Order and Chicago universe builder believes the company’s approach will allow fans a new way of playing within their favorite properties. “Generative AI is unlocking a new frontier for entertainment.” said Elliot Wolf, Chief Creative Officer and Co-Founder of Wolf Games. “Wolf Games’ platform is engineered to generate living, cinematic gaming universes that create new forms of daily play with world-class storytelling at their core. Our partnership with NBCUniversal unlocks the ability to expand beloved IP through this model, bringing fans new ways of connecting with the stories that they love.” “We’re excited to partner with Wolf Games, an innovative company that is respectful of storytellers and has deep roots in the traditional creative and production process,” said Lindsay Vogelman, Senior Vice President, Strategic Partnerships & Partner Marketing, NBCUniversal. “Wolf Games is combining human creativity with cutting-edge AI technology to create unique gaming experiences, and we look forward to exploring how this technology can be used to build out experiences for fans of our beloved IP.” Wolf Games’ first gaming universe, Public Eye, will open for beta this year, with a full-scale launch scheduled after that.