The holding company told ADWEEK it has appointed Deepti Velury as global CEO of production, a new role at Publicis overseeing its global production studios, hubs, and AI platforms, including production network PXP.
Velury, previously chief technology and transformation officer at Epsilon, will steer Publicis’ effort to bring its production capabilities into the AI era by integrating data, technology, and measurement throughout.
That effort is supported by the debut of Leona, described by Publicis as an “end-to-end agentic AI content engine” that taps its connected identity data set to generate and adapt creative.