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FMCG major Dabur India Ltd has launched Dabur Ventures, a new investment platform with a capital allocation of up to Rs 500 crore, aimed at backing high-potential, digital-first consumer brands across personal care, health, wellness foods, beverages, and Ayurveda. The investments will be funded entirely through Dabur’s balance sheet and mark a strategic move by the 141-year-old company to strengthen its position in fast-evolving consumer categories and premium segments. Dabur Ventures will be led by Abhinav Dhall, Executive Director and Group Head of Corporate Strategy at Dabur India. “The capital will be used to acquire stakes in emerging consumer businesses that are aligned with Dabur’s long-term strategic vision,” Dhall said, adding that the focus will be on startups and growth-stage ventures that combine innovation, technology, and strong brand resonance in their respective niches. “We’re charting a bold path by backing progressive ventures in personal care, health care, wellness foods, beverages, and Ayurveda. This move reflects our belief in innovation as a growth engine, fast-tracks our shift toward premium offerings, and positions Dabur at the forefront of emerging consumer trends shaping the industry’s future," Mohit Malhotra, Chief Executive Officer, Dabur India Ltd, said. Industry experts note that this development comes amid a surge of strategic venture initiatives by legacy FMCG players looking to capture the next wave of digital-first, purpose-driven consumer brands. For Dabur, which reaches 8 out of 10 Indian households and has multiple brands exceeding Rs 1,000 crore in annual revenue, the move signals a shift from traditional brand-building to a more agile, investment-led approach to innovation and growth. With Dabur Ventures, the company joins a growing list of Indian corporates creating dedicated arms to partner with startups — bridging the gap between legacy scale and new-age consumer innovation. Recently, The Gruhas Collective Consumer Fund (GCCF) closed its maiden fund at Rs 100 crore after launching the fund last year. GCCF has invested in seven companies to date, including Ranveer Singh-backed protein snacks and supplement startup Superyou, sexual wellness startup Bold Care, organic baby food startup Bebe Burp, and apparel maker Bummer, among others. (Edited by Affirunisa Kankudti)
