Copyright New York Post
Welcome to the delightful chaos of holiday shopping. Because yes, the glory days of waiting until Thanksgiving have been officially upgraded to sooner and better deals. Mark your calendar: this year, Black Friday falls on Friday, Nov. 28, 2025, and the online frenzy known as Cyber Monday arrives on Monday, Dec. 1, 2025. But here’s the twist: if you’re shopping only on those days, you’re probably missing out. Enter the era of early Black Friday deals — because why wait when the savings beast pounces ahead of time? First things first: what are these early Black Friday deals 2025 all about? Retail giants like Amazon, Walmart, Target, Best Buy and others are rolling out discounts long before the official Friday. Think of it as their strategy to lure in the deal-hungry crowd without waiting for the main event. Not only does this let you beat the rush, but it also means you’ll find serious markdowns, especially if you’re hunting for big-ticket items like televisions (yes, the early Black Friday TV deals are real). We’re also reporting on the best streaming deals available. Savvy shoppers in the know are already circling the deals boards, prepping alerts and following our coverage here at Post Wanted. But are early Black Friday deals worth it? Short answer: yes — but with caveats. Sure, there are awesome markdowns from the likes of lululemon, Béis, Alo Yoga, Old Navy, Macy’s, Kohl’s, JCPenney and Ulta Beauty that you might not have to wait for Nov. 28 to scoop. That said, you’ve got to watch out for pricing gimmicks, limited-stock door-busters and the promise of a “deal” that simply mirrors the regular price. The trick is being ready; if the price is good now, and it matches what comparable tracking sites show, then pulling the trigger and shopping early may win you peace of mind and savings. Let’s set the tone: this is not your grandma’s Black Friday where you camp outside all night for one $5 microwave. It’s smarter, faster, more digital and frankly, more fun (if you like scoring wins). Wherever you’re shopping, we’re here to dial down the list to the very best early deals you can score now. It’s not like we’ve been reporting on Black Friday for years now… Amazon Amazon is where you’ll find basically anything you’re searching for, with thousands of markdowns and a user-friendly shopping experience to hit *all* of the deals — like the Apple AirTags (4-Pack) that’s 34% off ahead of Black Friday. Walmart At Walmart, you can score early Black Friday Rollbacks on a variety of shopping categories, from tech to home. Namely, we’re all about this early Black Friday TV deal on the VIZIO 50-inch Class 4K UHD LED HDR Smart TV. Cozy Earth Black Friday has already begun at Cozy Earth (one of our favorite brands that blows up our Slack chat). Now, enjoy up to 25% off sitewide. It’s the coziest time of year and, for that reason, we recommend picking up the Cuddle Blanket that anyone on your holiday shopping list is sure to love. lululemon Before Black Friday, lululemon has secret markdowns within its “We Made Too Much” section, and we’re eyeing the Smooth Spacer Classic-Fit Pullover Hoodie that’s 50% off. Nordstrom Early Black Friday deals at Nordstrom are rolled out and ready to go. For 72% off, the TravisMathew Cloudscape Sweatshirt is a cozy winter staple the retailer is practically giving away. Kohl’s Each year, Kohl’s always has some of the best (and most-searched-for!) deals to comb through before Black Friday. Right now, we’re all about the Shark Clean & Empty Cordless Stick Vacuum that’s $170 off. Quince One of the hottest online shops of the year is notorious for incredible pre-Black Friday markdowns. Proof? The Responsible Down Long Puffer Jacket that’s 43% off and one of our personal favorites. Ulta Beauty Ulta Beauty launched its official Early Black Friday Sale (and yes, we already reported on it). It’s one that you won’t want to miss if you’re a beauty lover as the retailer is featuring new weekly deals and favorites up to 40% off. Right now, you can score the Shark FlexStyle for $100 off. Macy’s It’s not Thanksgiving weekend yet and Macy’s already has a full-throttle landing page of the hottest early Black Friday deals you can shop now, including picks from Dyson, Michael Kors, Polo Ralph Lauren and more. Not to mention, a good chunk of people we know have purchased their sectional sofa off of Macy’s website – and this top-rated model is 46% off before Black Friday. The Home Depot DIYers, it’s time to get your tools ready. The Home Depot announced its official Black Friday deals for 2025. In the lead-up time, you can score up to 35% off select tools and accessories and up to 50% off select home security, small appliances and electrical items. Speaking of appliances, the Samsung Front-Load Washer is $450 off before Black Friday, totaling 39% off its original retail price. QVC If you’re searching for the best deals throughout Black Friday and Cyber Monday weekend, QVC already has you covered with new deals hitting its site every Friday. Better yet, more than 1,500 gift-ready picks are littering its page. Life hack: pick up this candle trio by HomeWorx by Slatkin + Co. to give to multiple of the recipients on your holiday list this year. Our Place One of our favorite cookware brands Our Place has its Black Friday Sale already live, featuring up to $825 off value sets and individual pieces. Read our Always Pan review here, and check out our guide to the best picks of Our Place’s early Black Friday sale. For a kitchen treat, pick up the 31-Piece Everyday Cookware Set that’ll make your wallet happy in $445 in savings. Best Buy Early Black Friday deals have begun at Best Buy, featuring up to $600 off TVs and the hottest tech of the season. We reported on all the best deals here. We recommend shopping the Lenovo Duet 11 Chromebook Touchscreen 2-in-1 Laptop that’s $150 off and a trending deal right now. Bath & Body Works The fragrance and candle destination that we all know in love is already rolling out its early Black Friday sale. We reported on how you can save big on its 3-wick candles, but other festive offers abound its website as well. Before the holidays, grab the Santa’s Milk & Cookies 3-Wick Candle for an additional 20% off with promo code VIPCAR. LYMA If you’re keen on facial devices, LYMA is where to shop ahead of Black Friday. For a limited time, enjoy 25% off the LYMA Laser for the first time ever. Oh, yes. Good American We’re all thrilled that we can score good jeans at a good price. Early Black Friday has arrived at Good American, with 30% off sitewide. Just be sure to use promo code EARLY at checkout, and especially use it on one of our favorites from the Kardashian-founded brand, the Always Fits Good Legs Straight Jeans. Serena & Lily If you’ve always wanted your home to look like it was on the cover of a magazine, now’s your change. At Serena & Lily, enjoy its best sale of the year: 40% off sitewide, plus free shipping. We can’t stop glossing over the Driftway 3-Drawer Nightstand, most of all. Purple You’ve seen the ads, and we can understand the mattress hype. Take full advantage of Purple’s Black Friday Sale, featuring up to $800 off mattresses and bases. Obviously, we’re all about snagging the Essential Mattress while it’s on sale. ettitude Luxury bedding brand ettitude is offering 25% off sitewide throughout the holiday. That’s right — you can score high-end sheets and duvets for less, and you’re not limited to only Black Friday itself. As a premium pick, the Signature Bamboo Sheet Set is what we recommend adding to your cart first. Everlane Fashion obsessed? Shop Everlane’s early Black Friday sale. The women’s department is begging you to take home a multitude of pieces for up to 40% off, and we’re glossing over The Carpenter Jean that’s a full 40% off. Personalization Mall Looking for a personalized gift? As its name suggests, Personalization Mall is a premium destination for the job (and one of our personal favorites), now offering 60% off ornaments and stockings during its Early Black Friday Sale. Psst…we like the Red Velvet Personalized Stockings for 60% off. Ashley Furniture Now’s the time to pick up those high-ticket items during Ashley Furniture’s biggest sale of the year. The furniture and decor retailer is offering a number of specialty picks before Black Friday, like the Jorlaina Dining Table and 4 Chairs for nearly $1,000 off. Shutterfly From Nov. 6 to Nov 9, take advantage of Shutterfly’s Friends & Family Event, which offers 50% off your order and free shipping on orders of $79 or more — making it a great time to order your Christmas cards! Dick’s Sporting Goods One of the best early Black Friday sales is happening right now at Dick’s Sporting Goods, with up to 60% off select clothing, up to 40% off shoes up to 50% off select team sports gear and up to 60% off select golf gear. Pick up the Titleist Vokey Design SM10 Wedge to elevate your current equipment. HP If you need a new laptop or computer – now’s the time. HP’s Black Friday Sale began on Nov. 2 and is featuring up to 81% off on select door-busters. It’s one of its best promotions of the year, if not *the* best. Most notably, the HP 27-inch All-in-One Desktop is $400 off, saving you 35% off its original retail price. Sephora It’s now the much-anticipated Sephora Savings Event, where everything is on sale. Depending on your Sephora status, you can save up to 30% off everything! Obviously, you should grab the Sephora Favorites Holiday Perfume Sampler Set that’s at risk of selling out. Atlas Coffee Club Starting on Nov. 5, you can try coffee around the world, thanks to Atlas Coffee Club. This is its biggest discount of the year that’s now live to celebrate early Black Friday shopping season: you’ll receive a free bag of coffee and up to $55 off Coffee World Tour Gifts, and up to 55% off our top-rated mushroom coffee, The Atlas+ Superblend! Lamps Plus Need some floor and table lamps? Lamps Plus has you covered during its Pre-Black Friday deal, featuring up to 50% off sitewide. As one of the best online furniture brands we rounded up, we’re all in, and we recommend the Vienna Moritz Table Lamp. ghd It’s time to upgrade your hair tools, as ghd’s early Black Friday sale is officially live. Now, score up to 30% off sitewide. We can’t recommend the brand’s new Chronos 1-inch Flat Iron enough, especially when it’s encased in stunning pink packaging. Lowe’s Black Friday has arrived at Lowe’s, with deals starting at less than $5. There’s something for everyone, and we recommend shopping the Craftsman TradeStack Rolling Tool Box that’s $60 off right now. Balsam Hill In need of a new Christmas tree before the holiday season? Balsam Hill has you covered with up to 40% off sitewide and free shipping on orders of $450 or more. After reviewing the brand (and naming it one of the best artificial Christmas trees), we recommend the BH Balsam Fir. Nordstrom Rack Hit the racks while you receive an extra 25% off clearance items ahead of Black Friday. That’s right — all of your favorite designers and brands, discounted in one place. We love the Polo Ralph Lauren Arctic Faux Fur Trim Hooded Tech Taffeta Parka that’s an impressive 67% off. CALPAK It’s time for Black Friday Early Access at CALPAK, one of the best travel brands to prep for your entire trip. Now, enjoy up to 60% off items, plus 20% off sitewide. We recommend the Terra 26L Laptop Duffel Backpack if you’re in need of a quality on-the-go option. Tatcha Tatcha Black Friday? Maybe not yet, but the brand is running an excellent promotion right now. Right now, you can choose the full-size 4-step ritual for your skin type, complete with an exclusive bag only available as part of these sets. It’s $111 each, with a $205 value. For a versatile option, the AM/PM Moisture Duo is a great choice. Prices vary depending on the set. Madewell Hello, early Black Friday savings. At Madewell right now, score 40% off sale items, with new styles being added by the minute. Just be sure to use promo code SALEONSALE.
