By EssentiallySports

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Still, Sonnen admits he’s thrilled to see the old Conor back—the fighter who thrives on wild statements and unforgettable lines like “Dana, 60 G’s, baby!” He added, “I appreciate it. I appreciate that the entertainer is coming back. I will tell you this: the sport is more fun with Conor. That really is true.” Conor McGregor’s $100 million demand harks back to his massive payday in 2017, when he crossed over into boxing to face Floyd Mayweather—an amount far above the typical UFC purse.

Then there’s the Trump ‘Golden Visa,’ which some fans might confuse with the EB-5 visa. It usually refers to high-profile investors seeking fast-tracked residency or citizenship, often highlighted in media during Trump’s presidency, and can cost anywhere from $1 million to $2 million.

McGregor eyes BKFC growth following White House triumph

Conor McGregor is at a crossroads in his career—one shaped less by fights and more by business. With his finances secure, wins and losses no longer seem to drive him. Instead, he’s focused on expanding his empire. That includes a co-ownership stake in the $400 million BKFC, where he even envisions stepping back into the ring. But first comes the UFC. The White House event next summer on CBS could mark his return—if all the media speculation isn’t just another way to keep him in the headlines. McGregor’s journey shows how wealth can shift an athlete’s priorities.

When a fighter reaches his level of fame and fortune, risk and reward extend beyond the octagon, stretching into business strategy and brand growth. A win over Michael Chandler is the key first step. Victory wouldn’t just prove Conor McGregor’s relevance—it could set the stage for his BKFC debut. His 2024 stake in BKFC gives him a rare advantage: competing while boosting the company’s value. BKFC President David Feldman believes Conor McGregor is in his most complete form yet. A successful comeback could spark more fights and skyrocket the company’s valuation, potentially doubling or tripling it. Here, personal brand and organizational growth collide.

“I mean, he’s going to get paid for it because we’re going to have investors come in for that fight, and then he’ll get double or triple the valuation for the company,” Feldman added. “It’s a no-brainer and a win-win for everybody. But he has business to take care of first, and I do have to say honestly again—super, super focused. The most focused I’ve ever seen. I think that he’s very serious about what he’s doing with his comeback fight. He’s going to do that fight. Unless something really crazy, off-the-wall happens.”